This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
This course is part of the Doing Business in China Specialization
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Course 1 of 4 in the
Beginner Level
Approx. 12 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Beginner Level
Approx. 12 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
4 hours to complete
The Chinese Consumption Market
4 hours to complete
11 videos (Total 74 min), 4 readings, 2 quizzes
3 hours to complete
Digital Marketing and Relationship Management
3 hours to complete
8 videos (Total 46 min), 2 readings, 2 quizzes
3 hours to complete
Materialism and Conspicuous Consumption
3 hours to complete
8 videos (Total 53 min), 1 reading, 2 quizzes
3 hours to complete
Self-Brand Connection, and How to Build a Strong Brand in China
3 hours to complete
5 videos (Total 47 min), 2 readings, 2 quizzes
Reviews
- 5 stars83.25%
- 4 stars12.77%
- 3 stars2.20%
- 2 stars0.44%
- 1 star1.32%
TOP REVIEWS FROM SELLING TO CHINESE CONSUMERS
by PTJan 17, 2018
very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
by MAApr 13, 2018
Excellent course to learn about Chinese consumers and China market
by YJApr 18, 2020
very interesting course, and very nice for new learners.
by GGMay 20, 2018
great course , well explained , clear and interesting interviews
About the Doing Business in China Specialization

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