About this Course

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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level
Approx. 12 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English

Offered by

Placeholder

The Chinese University of Hong Kong

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The Chinese Consumption Market

4 hours to complete
11 videos (Total 74 min), 4 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Digital Marketing and Relationship Management

3 hours to complete
8 videos (Total 46 min), 2 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Materialism and Conspicuous Consumption

3 hours to complete
8 videos (Total 53 min), 1 reading, 2 quizzes
Week
4

Week 4

3 hours to complete

Self-Brand Connection, and How to Build a Strong Brand in China

3 hours to complete
5 videos (Total 47 min), 2 readings, 2 quizzes

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About the Doing Business in China Specialization

Doing Business in China

Frequently Asked Questions

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