In a world of information overload, how does one find reliable information? Science is supposed to be the answer to our society's complicated challenges. However, as the Covid-19 pandemic highlighted, not understanding what is fake news, misinformation or what is fact may lead to widespread public mistrust, or turn science into fuel for conspiracy theories or propaganda. Scientific findings are prone to change, making it difficult to effectively communicate them to the public. This fosters broad public skepticism towards major institutions, from the government to media to science. So, how can we communicate science effectively? And how can we rebuild trust in science? As a result, it is critical that we reconsider our science communication practices to recover public trust.
This course offers a current overview of science communication. We cover a wide range of topics like fake news, mis- or disinformation, but also how to combat these practices. We explore how major stakeholders (scientists, policymakers, science communicators and citizens) can work together to improve science communication. And we tackle how people and organizations can earn and maintain public trust via effective science communication. We recommend this course to scientists, journalists, policymakers or any learners interested in science communication.
More information can be found at www.trescaproject.eu (This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 872855.)
Welcome to the course! In this module, you will learn about the importance and relevance of effective science communication in the digital world. We will outline various topics and important concepts that will be discussed in the next modules.
What's included
1 video
Show info about module content
1 video•Total 5 minutes
Introduction to the Course•5 minutes
Module 1: The Digital Communication Ecosystem
Module 2•1 hour to complete
Module details
In this module, you will explore the effects of digital media on science communication and the implications on social trust.
What's included
4 videos1 assignment
Show info about module content
4 videos•Total 23 minutes
The Digital Context of Communication•10 minutes
The Importance of Trust •4 minutes
Strengthening Collaborations to Improve Public Trust•4 minutes
Information Overload & Misinformation•4 minutes
1 assignment•Total 30 minutes
Test Your Knowledge•30 minutes
Module 2: The (Social) Scientist
Module 3•1 hour to complete
Module details
In the age of misinformation and fake news, there seems to be a public outcry for ‘trust in science’. This module shows you how social scientists produce knowledge and what challenges they face in communicating science.
What's included
3 videos1 assignment
Show info about module content
3 videos•Total 14 minutes
Knowledge Production Cycle: Part 1•3 minutes
Knowledge Production Cycle: Part 2•4 minutes
Communicating with the Outside World•7 minutes
1 assignment•Total 30 minutes
Test Your Knowledge•30 minutes
Module 3: The Journalist
Module 4•1 hour to complete
Module details
In this module, you will learn how journalists combat threats like fake news or misinformation. We also discuss how they ensure and navigate responsible and reliable reporting in today’s world.
What's included
4 videos1 discussion prompt
Show info about module content
4 videos•Total 61 minutes
What you can expect•1 minute
Journalism 101•18 minutes
The Online Jungle•18 minutes
Science Journalism and the Community•23 minutes
1 discussion prompt•Total 10 minutes
Share Your Thoughts•10 minutes
Module 4: The Policy Maker
Module 5•1 hour to complete
Module details
Policymakers make decisions in light of competing opinions on scientific issues. But what should they do to maintain public trust? In this module, you will explore evidence-based policymaking and the crucial role of science communication in the process.
What's included
4 videos1 reading1 assignment
Show info about module content
4 videos•Total 26 minutes
What you can expect•1 minute
Evidence-based Policymaking•8 minutes
Engaging in Public Communication •8 minutes
Citizen Engagement & Public Participation •8 minutes
1 reading•Total 10 minutes
Workbook•10 minutes
1 assignment•Total 30 minutes
Test Your Knowledge•30 minutes
Module 5: The Misinformation Road is Paved with Good Intentions
Module 6•1 hour to complete
Module details
Digital media go hand in hand with misinformation. Why is that? In this module, you will learn how digital media facilitate the spread of (mis)information but also provide the tools to combat it.
What's included
4 videos1 reading1 assignment
Show info about module content
4 videos•Total 23 minutes
What you can expect•1 minute
Digital Advertising & the Attention Economy •7 minutes
Information Operations & Audience Vulnerability •9 minutes
Tools for Verifying Online Information•7 minutes
1 reading•Total 10 minutes
Workbook•10 minutes
1 assignment•Total 30 minutes
Test Your Knowledge •30 minutes
Module 6: The Citizens
Module 7•1 hour to complete
Module details
As a science communicator, you need to take in mind your audiences’ needs and characteristics to effectively get your messages across. This module will help you understand how people interpret scientific knowledge. Additionally, we look at strategies to engage citizens with science communication.
What's included
4 videos1 reading1 discussion prompt
Show info about module content
4 videos•Total 21 minutes
What you can expect•2 minutes
Perceiving Scientific Information •7 minutes
Engaging with Scientific Information •6 minutes
Potential Strategies and Tools to Create Engaging Communication•7 minutes
1 reading•Total 10 minutes
Workbook•10 minutes
1 discussion prompt•Total 10 minutes
Share Your Thoughts•10 minutes
Module 7: Conclusion
Module 8•18 minutes to complete
Module details
You are getting to the end of the course. Let’s reflect on your learnings in the previous modules and identify best scientific communication practices we discussed.
What's included
1 video1 discussion prompt
Show info about module content
1 video•Total 8 minutes
Course Conclusion •8 minutes
1 discussion prompt•Total 10 minutes
Share Your Thoughts•10 minutes
Instructors
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Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
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Learner reviews
4.6
61 reviews
5 stars
63.93%
4 stars
29.50%
3 stars
4.91%
2 stars
1.63%
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NF
5·
Reviewed on Mar 19, 2024
Great course important to every communicator and scientist
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IA
5·
Reviewed on Aug 10, 2024
In my view, this is very good course for anyone who wants to learn communicating science to the citizens. This course will serve you as a launching pad in the field of science communication.
P
PM
5·
Reviewed on Apr 9, 2025
Didn't know what to expect, but this was a really well organized and super informative course! Communicates a lot in a short amount of time (given the amount of info).
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