Although many would prefer to leave science in the past and no longer engage with it once completing compulsory science classes in school, the reality is that engaging with science is an integral part of our daily lives. Moreover, for the safety and wellness of human society, it is necessary to engage with scientific information. We are faced with the necessity of examining scientific evidence on topics ranging from conservation to public health and make decisions that impact not only our families but those around us. However, in spite of decades of science education reform and dedicated efforts to improving science literacy, many members of the general public lack the confidence, skills, or interest in engaging with scientific issues, instead choosing to align their scientific decisions with non-scientific stakeholders, such as political or pop culture figures. These problems are ongoing and destructive. How do we communicate science more effectively with the general public? With other scientists?
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Designing Effective Science Communication
University of Colorado BoulderAbout this Course
No prerequisites are required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Describe principles of human learning that are important to consider when designing science outreach activities.
Compare and contrast modalities for science communication/outreach.
Identify common pitfalls in science communication/outreach.
Design a science communication/outreach activity based on principles learned in this course.
Skills you will gain
- Learning Engineering
- Science Education
- Science Communication
- Science Literacy
- Science Writing
No prerequisites are required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Connecting the Science of Learning to Science Communication
Speaking of Science: Oral Presentation
Writing Science: Written Communication
Decoding Science: Technology Based Communication
Reviews
- 5 stars60%
- 4 stars25%
- 3 stars15%
TOP REVIEWS FROM DESIGNING EFFECTIVE SCIENCE COMMUNICATION
I definitely recommend it if you want to do outreach, and to realize that there are several options to communicate science, and it doesn't need to be boring!
This course covers the necessary topics and activities on scicom. It also helped me change my mindset on how to deliver science to my desired audience.
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