University of Maryland, College Park
Master Class for Corporate Entrepreneurs
University of Maryland, College Park

Master Class for Corporate Entrepreneurs

Dr. James V. Green

Instructor: Dr. James V. Green

4,386 already enrolled

Included withCoursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.5

(32 reviews)

Beginner level
No prior experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.5

(32 reviews)

Beginner level
No prior experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

What's included

28 videos4 readings1 quiz

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

What's included

24 videos3 readings1 quiz

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

What's included

12 videos2 readings1 quiz

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

What's included

20 videos3 readings2 quizzes

Instructor

Dr. James V. Green
University of Maryland, College Park
13 Courses147,677 learners

Offered by

Recommended if you're interested in Entrepreneurship

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4.5

32 reviews

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KM
5

Reviewed on Jan 15, 2019

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