This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization

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Dr. James V. Green

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Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park

About this Course

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The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. 
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and 
• Financing and profiting from innovation. 

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 5 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 15 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 5 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 15 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

108,227 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

6 hours to complete

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

6 hours to complete

28 videos (Total 281 min), 4 readings, 1 quiz

28 videos

Key enablers of corporate entrepreneurship6mSetting up a formal structure for corporate entrepreneurship3mWhat are entrepreneurial opportunities?11mAsking for ideas from employees5mWhat impact do knowledge conditions have in your industry?16mAre the demand conditions in your industry favorable?20mWhat is the lifecycle stage of your industry?15mIs the industry capital intensive?14mIs the industry advertising intensive?13mAre you trying to enter a concentrated market?5mWhat is the average size of a company in the industry?12mWhat demographic changes are creating new market needs?11mWhat psychographic changes are opportunistic?8mWhat technical advancements are emerging?11mWhat societal changes are presenting new opportunities?6mWhat political and regulatory forces will influence the market?8mHow does the learning curve influence your success?10mWhat complementary assets are critical to develop?11mWhat is the reputation of your competitors?7mWhat is value innovation?6mWhat existing factors can you eliminate?6mWhere can you reduce factors and not reduce value?5mWhich factors can you raise above competitors?8mWhat new factors can you create?5mIs the problem real?7mDoes your solution create value for your stakeholders?9mIs your advantage superior and sustainable?15mCan you build the right team at the right time?15m

4 readings

Welcome10mMeet Dr. James V. Green10mThe Opportunity Analysis Canvas10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

1 practice exercise

Opportunity Analysis30m

Week2

Week 2

4 hours to complete

Building the Business Model

4 hours to complete

24 videos (Total 170 min), 3 readings, 1 quiz

24 videos

Customer, market, and value propostion6mProduct-market fit: The heart of the business model8mWalkthrough of the Business Model Canvas - Part 15mWalk-through of the Business Model Canvas - Part 24mHow do you develop a business model?6mWhy talk to customers? What do they know?5mHow to get insights from customers11mWhat to do before the interview5mBuilding a pipeline of customer interviews7mWhat to do after the interview3mCold calling 1016mWhy have customer segments at all?6mCustomer segments, value propositions, and product features12mCustomer types8mCustomer segments and business models6mMinimum viable product (MVP)7mCrossing the chasm5mWhat is a channel?10mProduct-channel fit7mCost structure6mKey activities9mThe rest of the business model canvas3mKey partnerships8mKey resources5m

3 readings

Meet Dan Gordon10mBusiness Model Generation10mTalking to Humans10m

1 practice exercise

Initial Business Model Canvas30m

Week3

Week 3

3 hours to complete

Crafting Strategies for Innovation Initiatives

3 hours to complete

12 videos (Total 120 min), 2 readings, 1 quiz

12 videos

What are some basic types of innovations?8mHow can an audit reveal innovation competence and weakness?10mHow many ways can companies innovate?11mHow does innovation occur at different business levels?6mHow does technology uncertainty influence an innovation in the marketplace?9mWhat are key "associating" skills of innovators?10mHow do innovation managers survive an innovation project?9mWhat's inside an innovation portfolio?8mHow do disruptive innovations change the marketplace?11mHow are innovations revealed in a blue ocean strategy?11mHow can lead users contribute to an innovation strategy?9mHow can open innovation become an entrepreneurial strategy?11m

2 readings

Meet Dr. Thomas J. Mierzwa10mManaging Innovation10m

1 practice exercise

Innovation Roadmap30m

Week4

Week 4

3 hours to complete

Building the Proposal

3 hours to complete

20 videos (Total 118 min), 3 readings, 2 quizzes

20 videos

Financial statement metrics7mThe entrepreneurial spectrum6mThe "too typical" return on investment (ROI) process7mFinance for the corporate entrepreneur3mA better approach to return on investment (ROI)4mIntangible assets and return on investment (ROI)4mFinancial statement basics4mFinancial statement details7mSources of funding8mInternal funding3mCustomer and vendor financing3mFranchising4mJoint ventures8mCo-branding6mLicensing agreements6mBusiness proposals and the pitch3mHow to write an effective business proposal3mWhat do your funding sources want to see4mHow to create a pitch deck7mDo's and don'ts of the pitch12m

3 readings

Meet Michael R. Pratt10mEntrepreneurial Finance10mAccelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

2 practice exercises

Final Business Model Canvas30mFinal Pitch30m

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TOP REVIEWS FROM MASTER CLASS FOR CORPORATE ENTREPRENEURS

by KJan 15, 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

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About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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