About this Course

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100% online

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 4-6 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 4-6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

GLOBALIZATION, CULTURE & BRANDS

4 hours to complete
8 videos (Total 63 min), 7 readings, 3 quizzes
8 videos
Know More about Professor Torelli2m
Lesson 1-1 Module 1 Overview40s
Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior14m
Lesson 1-3 What is Culture?15m
Lesson 1-4 Where Does Culture Exist or Manifest Itself?11m
Lesson 1-5 Iconic Brands and Cultural Equity12m
Like this course? Learn more with the iMBA! (Optional)1m
7 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
About the Discussion Forums10m
Updating Your Profile10m
Module 1 Overview10m
Module 1 Readings10m
2 practice exercises
Orientation Quiz30m
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Cultural Mindsets and Assimilation to a Cultural Framework

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 2-2 Culture as a Knowledge Structure4m
Lesson 2-3 Multi-cultural Mindsets1m
Lesson 2-4 Biculturalism & Frame Switching2m
Lesson 2-5 Assimilation to a Cultural Frame3m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Culture Mixing and Its Consequences

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 3-2 What Is Culture Mixing?2m
Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions2m
Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses2m
Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing4m
2 readings
Module 3 Overview10m
Module 3 Readings10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

2 hours to complete

Focusing on Culture to Build Iconic Brands

2 hours to complete
4 videos (Total 30 min), 2 readings, 2 quizzes
4 videos
Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit9m
Lesson 4-3 Developing a Cultural Positioning6m
Lesson 4-4 Marketing Programs to Build Cultural Equity12m
2 readings
Module 4 Overview10m
Module 4 Readings10m
1 practice exercise
Module 4 Quiz30m

Reviews

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Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About the Global Challenges in Business Specialization

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.