Effective Corporate Communication: Principles & Evolution

Effective Corporate Communication: Principles & Evolution

Taught in English


Gain insight into a topic and learn the fundamentals

Eric Zackrison

Instructor: Eric Zackrison

Beginner level

Recommended experience

6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate the evolution and current trends in corporate communication, assessing their impact on business strategies.

  • Synthesize strategies for effective internal and external corporate communication, incorporating principles of ethics and best practices.

  • Apply techniques for crisis communication management, both internally and externally, demonstrating problem-solving skills.

  • Design comprehensive digital communication strategies, considering global and cross-cultural aspects, and anticipating future trends.

Details to know

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Recently updated!

March 2024


4 assignments

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There are 4 modules in this course

Introduction to Corporate Communication explores fundamental concepts, historical evolution, and ethical considerations shaping corporate communication.

What's included

10 videos4 readings1 assignment2 discussion prompts

Explore strategies for fostering effective communication within organizations, focusing on employee engagement, feedback systems, and crisis communication.

What's included

11 videos3 readings1 assignment2 discussion prompts

This module explores strategies for engaging external stakeholders, managing media relations, and safeguarding corporate reputation through effective crisis communication.

What's included

10 videos3 readings1 assignment2 discussion prompts

Advanced Topics in Corporate Communication delves into cutting-edge strategies and future trends. Learn to harness digital platforms effectively, navigate global communication challenges, and anticipate emerging innovations.

What's included

11 videos3 readings1 assignment2 discussion prompts


Eric Zackrison
1 Course44 learners

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