This course is part of the Product Ideation, Design, and Management Specialization

4.6
stars
34 ratings

Dr. James V. Green +1 more instructor

2,173 already enrolled

Offered By

Product Ideation, Design, and Management SpecializationUniversity of Maryland, College Park

About this Course

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This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. 
This course focuses on four key areas:

• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
• Exploring the different sources of internal and external financing for the corporate venture; and
• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 9 hours to complete

English

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What you will learn

Learn the fundamentals and how to create financial statements for new ventures within the corporate environment
Examine valuation techniques for understanding how to assess and grow the value of the corporate venture
Explore the different sources of internal and external financing for the corporate venture
Applying lessons learned in the course to structure a funding deal and pitch the corporate venture

Skills you will gain

Corporate Finance
Entrepreneurial Finance
Product Management
Venture Capital
Finance

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.41/5 (14 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

107,558 Learners

13 Courses

Michael R. Pratt

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

40,713 Learners

3 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Introduction to Financial Management for Product Leaders

3 hours to complete

11 videos (Total 61 min), 8 readings, 2 quizzes

11 videos

Introducing Our Course5mFinance for the corporate entrepreneur3mThe entrepreneurial spectrum6mCorporate entrepreneur vs. startup entrepreneur5mThe "too typical" return on investment (ROI) process7mA better approach to return on investment (ROI)4mIntangible assets and return on investment (ROI)4mThe roles of products and leadership in return on investment (ROI)4mFinancial statement basics4mFinancial statement details7mFinancial metrics7m

8 readings

Welcome to Financial Management for Product Leaders5mMeet the Faculty5mConnect with Your Classmates3mOur Recommended Textbook for the Course3mIncome Statement Template (Optional)10mCash Flow Statement Template (Optional)10mBalance Sheet Template (Optional)10mExplore the Specialization in Product Ideation, Design, and Management5m

2 practice exercises

Quiz 130mFinancial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise30m

Week2

Week 2

2 hours to complete

Valuation Techniques for Product Leaders

2 hours to complete

8 videos (Total 47 min), 4 readings, 2 quizzes

8 videos

Welcome1mValuation techniques3mNet present value9mOpportunity cost of capital5mWhy NPV is best4mProject payback period3mInternal rate of return8mWeighted average cost of capital9m

4 readings

This is why public and private tech valuations are completely different (Optional)10mAnalyze the ROI of your innovation idea, step by step (Optional)10mA better way to understand internal rate of return (Optional)10mTake a look at some of Uber's finances in China as it eyes an IPO (Optional)10m

2 practice exercises

Quiz 230mCorporate Venture Valuation Techniques Exercise30m

Week3

Week 3

2 hours to complete

Sources of Financing for Product Leaders

2 hours to complete

8 videos (Total 35 min), 3 readings, 1 quiz

Week4

Week 4

2 hours to complete

Creating the Investment Proposal for Product Leaders

2 hours to complete

7 videos (Total 38 min), 9 readings, 1 quiz

7 videos

Welcome1mBusiness proposals and the pitch3mHow to write an effective business proposal3mWhat do your funding sources want to see4mHow to create a pitch deck6mDo's and don'ts of the pitch12mFinal Thoughts5m

9 readings

Unearthing the sources of value hiding in your corporate portfolio (Optional)10mStrategic principles for competing in the digital age (Optional)10mCorporate venture capital (Optional)10mInvesting in breakthrough corporate venture capital (Optional)10mConcrete steps for CFOs to improve strategic risk management (Optional)10mIn search of ingenuity (Optional)10mThe Pitch10mCongratulations!5mExplore the Specialization in Product Ideation, Design, and Management5m

1 practice exercise

Quiz 430m

Reviews

4.6

9 reviews

5 stars
76.47%
4 stars
14.70%
3 stars
5.88%
2 stars
2.94%

TOP REVIEWS FROM FINANCIAL MANAGEMENT FOR PRODUCT LEADERS

by DPDec 5, 2021

Its a biginner course and has enough what a product manager or a team lead needs

by ALDec 1, 2022

Great Course, especially the Course 5 on Financials was amazing

View all reviews

About the Product Ideation, Design, and Management Specialization

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Financial Management for Product Leaders

About this Course

What you will learn

Skills you will gain