Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
Offered By
Foundational Skills for Communicating About Health
University of MichiganAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
What you will learn
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Skills you will gain
- Health Communication
- Storytelling
- Communication
- Messaging
- Tailoring communications
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Syllabus - What you will learn from this course
2 hours to complete
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 hours to complete
8 videos (Total 51 min), 3 readings, 5 quizzes
3 hours to complete
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 hours to complete
6 videos (Total 40 min), 2 readings, 8 quizzes
2 hours to complete
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 hours to complete
4 videos (Total 31 min)
4 hours to complete
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 hours to complete
13 videos (Total 56 min), 3 readings, 3 quizzes
Reviews
TOP REVIEWS FROM FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
by VAApr 5, 2020
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
by KVJun 18, 2021
thank you very much for this skills gain course,this course is very helpful to increase my communicating skills.a lot of thanks to instructer and team coursera.thank you very much.
by CGSep 11, 2021
I have learned a lot in this course. It is not boring because they provide not only readings but also video. Thank you so much!
by PGJun 27, 2021
It is a well designed course and has helped us understand the basics and structuring required for Health Communication
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