When you enroll in this course, you'll also be asked to select a specific program.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI.
For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills.
This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind.
Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc.
Enroll now and be part of that niche group of AI-enabled product managers!
In this module, you’ll learn how generative AI is enhancing the product management and product lifecycle and helping organizations get a competitive advantage. You’ll get familiar with the different tasks a product manager must perform when leveraging generative AI for product management. Further, you’ll get familiar with the process of integrating generative AI into the organization and the associated challenges and tips to be successful. In addition, you’ll explore a generative AI tool. You’ll leverage generative AI to streamline tasks, generate ideas, enhance communication, and improve customer experiences. You’ll also learn about the risks when using generative AI.
Integrating Generative AI: Role of a Product Manager•7 minutes
Challenges with Generative AI •6 minutes
Ensuring Generative AI Process Success•6 minutes
Improving Communications and Collaboration using Generative AI•6 minutes
Streamlining Tasks with Generative AI•6 minutes
Generating Ideas with Generative AI•7 minutes
Improving Customer Experiences with Generative AI•7 minutes
4 readings•Total 17 minutes
IBM Product Spotlight: watsonx Orchestrate•2 minutes
Course Welcome and Overview•10 minutes
Lesson 1 Summary: The AI Impact on the Product Lifecycle•2 minutes
Lesson 2 Summary: Generative AI Across the Product Lifecycle•3 minutes
3 assignments•Total 33 minutes
Lesson 1 Practice Quiz: The AI Impact on the Product Lifecycle•6 minutes
Lesson 2 Practice Quiz: Generative AI Across the Product Lifecycle•6 minutes
Module 1 Graded Quiz: Product Management and Generative AI•21 minutes
2 discussion prompts•Total 20 minutes
[Optional] Using Generative AI as a Product Manager•10 minutes
[Optional] Generative AI Advantages•10 minutes
12 plugins•Total 169 minutes
How to Make the Most of this Course•5 minutes
Reading: Top Generative AI Tools for Product Management •2 minutes
Reading: The Power of Prompts•2 minutes
Reading: Generative AI in Product Management: Case Study •5 minutes
Hands-on Lab: Getting Hands-on with a Simple Generative AI Model •30 minutes
Reading: Leveraging Generative AI across the Product Lifecycle •5 minutes
Reading: Implementing a New Generative AI System•5 minutes
Lab: Analyze AI Opportunities During the Product Concept Phase•20 minutes
Hands-on Lab: Streamline Tasks using Generative AI•30 minutes
Hands-on Lab: Generate Ideas with Generative AI •30 minutes
Hands-on Lab: Improve Customer Experience using Generative AI•30 minutes
Reading: Module 1 Glossary: Product Management and Generative AI•5 minutes
Harnessing the Power of Generative AI
Module 2•3 hours to complete
Module details
In this module, you will learn the necessary skills to utilize generative AI tools for product management effectively. You’ll also learn about the considerations you need to consider when using generative AI in industries and assessing organizational readiness. In addition, you will explore future trends in generative AI and experience three popular AI tools used by product managers. You will also become familiar with biases and ethical dilemmas you may face when using generative AI.
Demo: Generative AI for Product Roadmaps•7 minutes
Demo: Generative AI for Summarizing Notes, PDFs, and Outlining•7 minutes
Future Trends for Generative AI•5 minutes
Considerations While Using Generative AI in Industries •7 minutes
Using Generative AI to Assess Organizational Readiness •5 minutes
Demo Video: AI for Product Requirements Document (PRD)•4 minutes
Recognizing and Overcoming Generative AI Bias •6 minutes
Disadvantages Associated with Generative AI •6 minutes
2 readings•Total 4 minutes
Lesson 1 Summary: Generative AI for Idea Generation and Efficiency•2 minutes
Lesson 2 Summary: Generative AI Considerations in Product Management•2 minutes
3 assignments•Total 33 minutes
Lesson 1 Practice Quiz: Generative AI for Idea Generation and Efficiency•6 minutes
Lesson 2 Practice Quiz: Generative AI Considerations in Product Management•6 minutes
Module 2 Graded Quiz: Harnessing the Power of Generative AI•21 minutes
2 discussion prompts•Total 20 minutes
[Optional] Generative AI Tools•10 minutes
[Optional] Generative AI Challenges•10 minutes
5 plugins•Total 80 minutes
Hands-on Lab: Generative AI for Research and Imaging•30 minutes
Reading: Generative AI Risks •5 minutes
Reading: Ethical Qualms of Using Generative AI in Product Management •5 minutes
Hands-on Lab: Generative AI Ethical and Bias Analysis•30 minutes
Module 2 Glossary: Harnessing the Power of Generative AI•10 minutes
Guided Project, Final Assessment, and Course Wrap-up
Module 3•2 hours to complete
Module details
In this module, you will complete a guided final project where you will use different generative AI tools to perform various product management activities. In addition, you will attempt a final graded exam designed to evaluate your understanding of the different concepts and applications of generative AI in the product management lifecycle and the product lifecycle.
What's included
1 video3 readings1 assignment1 plugin
Show info about module content
1 video•Total 3 minutes
Course Key Takeaways•3 minutes
3 readings•Total 8 minutes
What's Next: Explore IBM watsonx Orchestrate•1 minute
Congratulations and Next Steps•5 minutes
Thanks from the Course Team•2 minutes
1 assignment•Total 30 minutes
Final Exam•30 minutes
1 plugin•Total 60 minutes
Hands-on Lab: Final Guided Project•60 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
In a world marked by relentless evolution, versatility, adaptability, and interdisciplinary skills are key to thriving professionally. At SkillUp, we focus on designing outcome-driven skill-development programs that transform lives and careers worldwide.
Whether it’s landing your first job, advancing in your career, mastering efficiency in your role, or making breakthroughs in diverse careers, our courses equip you with the skills and confidence to set you up to hit the ground running.
Combining sound instructional design, engaging multimedia, and real-world problem-solving, we create learning journeys that build knowledge step by step. We present learners with open-ended, real-world problems that help them apply acquired knowledge as they progress through their learning journey. This also allows learners to develop critical thinking, problem-solving, and collaborative skills.
Our courses, specializations, professional certificates, and virtual and blended learning programs help learners and organizations upskill on the world’s latest technologies, functional domains, and human skills.
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
180 reviews
5 stars
72.52%
4 stars
17.58%
3 stars
6.59%
2 stars
1.64%
1 star
1.64%
Showing 3 of 180
D
DF
5·
Reviewed on Jan 12, 2025
A great course that reinforces a lot of the principles from other courses in the AI IBM Product Manger Certificate but with some unique insights added!
R
RP
5·
Reviewed on May 14, 2025
Very Practical and Easy to understand the concepts
D
DA
5·
Reviewed on May 4, 2026
Honestly, as a PM with 6 years of experience, I can advocate this course fast-tracks your PM career with AI-ready applications. Easy to comprehend, and practical use cases and scenarios.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.