En este curso aprenderás a crear y gestionar campañas en Google Ads que realmente funcionen. A través de un enfoque práctico, descubrirás cómo mejorar la visibilidad de tu empresa en los motores de búsqueda y atraer a los clientes adecuados. Este curso está diseñado para profesionales que desean fortalecer la presencia de una empresa en línea y maximizar el impacto de sus inversiones publicitarias. Aprenderás a aplicar estrategias de marketing digital alineadas con las necesidades específicas del negocio para lograr resultados tangibles tanto en posicionamiento web como en el retorno de inversión.

Introducción al marketing con Google Ads
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar una estrategia de marketing efectiva para campañas de Google Ads, adaptada a las características y objetivos de la empresa.
Skills you'll gain
- Digital Advertising
- Digital Marketing Campaigns
- Product Promotion
- Digital Marketing
- Marketing Strategy and Techniques
- Advertising
- Marketing Strategies
- Advertising Campaigns
- Marketing Effectiveness
- Search Engine Marketing
- Campaign Planning
- Product Marketing
- Marketing
- Campaign Management
- Promotional Strategies
- Conversion Funnel Analysis
- Online Advertising
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in Spanish
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