Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
This course is part of the Organizational Leadership Specialization
Offered By
Organizational Leadership SpecializationNorthwestern UniversityAbout this Course
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Learner Career Outcomes
50%
started a new career after completing these courses
29%
got a tangible career benefit from this course
14%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Instructors
Learner Career Outcomes
50%
started a new career after completing these courses
29%
got a tangible career benefit from this course
14%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
4 hours to complete
Using Design Principles to Innovate and Find Opportunities
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
4 hours to complete
10 videos (Total 46 min), 4 readings, 1 quiz
10 videos
Course Overview with Ed Colgate56s
Innovating and Finding Opportunities by Design4m
Design is about People5m
Adopting the Traits of a Design Innovator6m
Uncovering Opportunities with a Design Innovation Mindset4m
Design Research6m
Tools and Techniques for Design Research5m
Observations to Insights6m
Generating How Might We (HMW) Questions from Insights3m
4 readings
Meet Your Professors10m
Course Grading & Logistics10m
Suggested Readings (Optional)10m
Optional Reading: Empathy on the Edge10m
2 hours to complete
Exploring Ideas
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
2 hours to complete
3 videos (Total 15 min), 1 reading, 1 quiz
1 reading
Supplementary Visuals & Exercises10m
4 hours to complete
Prototyping to Learn
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
4 hours to complete
6 videos (Total 51 min)
6 videos
Value of Prototyping13m
How to Prototype6m
Preparing to Test Prototypes with Users5m
Testing Prototypes with Users8m
The Role of Prototypes in Decision-Making and Leadership14m
4 hours to complete
Leading Design Innovation
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
4 hours to complete
6 videos (Total 26 min), 3 readings, 1 quiz
6 videos
Communicating about Design & Innovation5m
Building the Team5m
Creating Space for Design & Innovation4m
ROI for Innovation4m
Conclusion to Course 5 with Dean Blount1m
3 readings
Design Worksheet10m
Example Completed Design Worksheet10m
Optional Reading: Design Thinking Comes of Age10m
Reviews
TOP REVIEWS FROM LEADERSHIP THROUGH DESIGN INNOVATION
by DKMar 20, 2016
I liked the format and the assignments. The assignments did however take a lot of time to complete. I think you need to give more info about how to prototype as I'm still not confident with this
by PMSep 28, 2016
Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.
by AAJan 5, 2020
Great course which will tab different ways of solving an issue by design thinking principles. Well structured and paused at right phases.
by LKJul 6, 2019
Found all leadership courses from Northwestern brilliant in material, innovative, and with great common sense applied to concepts..
About the Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
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