About this Course

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Flexible deadlines
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Beginner Level
Approx. 27 hours to complete
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 27 hours to complete
Spanish

Offered by

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IE Business School

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".

2 hours to complete
1 video (Total 7 min), 4 readings
Week
2

Week 2

6 hours to complete

Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.

6 hours to complete
5 videos (Total 29 min), 1 reading, 2 quizzes
Week
3

Week 3

6 hours to complete

Desarrollando la estrategia de marketing a través del posicionamiento.

6 hours to complete
7 videos (Total 29 min), 2 readings, 2 quizzes
Week
4

Week 4

6 hours to complete

Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.

6 hours to complete
7 videos (Total 59 min)

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About the Estrategia de marketing Specialization

Estrategia de marketing

Frequently Asked Questions

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