About this Course

Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 26 hours to complete
Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 26 hours to complete
Spanish

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Week1
Week 1
2 hours to complete

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".

2 hours to complete
1 video (Total 7 min), 4 readings
Week2
Week 2
6 hours to complete

Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.

6 hours to complete
5 videos (Total 29 min), 1 reading, 2 quizzes
Week3
Week 3
6 hours to complete

Desarrollando la estrategia de marketing a través del posicionamiento.

6 hours to complete
7 videos (Total 29 min), 2 readings, 2 quizzes
Week4
Week 4
6 hours to complete

Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.

6 hours to complete
7 videos (Total 59 min)

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About the Estrategia de marketing Specialization

Estrategia de marketing

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