- Marketing Plan
- Market Data
- Marketing Mix
- Survey Research
- Consumer Behaviour
Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.
Skills you will gain
About this Specialization
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 5 Courses in this Specialization
Fundamentos del marketing mix
El plan de marketing
Frequently Asked Questions
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Is this course really 100% online? Do I need to attend any classes in person?
Will I earn university credit for completing the Specialization?
More questions? Visit the Learner Help Center.