Leadership Communication for Maximum Impact: Storytelling

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Leadership Communication for Maximum Impact: Storytelling

This course is part of Organizational Leadership Specialization

Instructors: Tom Collinger

93,104 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

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This course is part of the Organizational Leadership Specialization

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There are 4 modules in this course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

What's included

6 videos3 readings

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.

What's included

5 videos

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.

What's included

5 videos

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

What's included

6 videos2 readings1 peer review

6 videosTotal 32 minutes

Introduction to Module 41 minute
Leadership Storytelling and Innovation 15 minutes
Innovation and Storytelling Round Table: What is innovation and the leader’s role11 minutes
Innovation and Storytelling Round Table 2: Practical Examples10 minutes
Leadership Storytelling and Innovation 24 minutes
Conclusion of Course 2 with Dean Blount1 minute

2 readingsTotal 20 minutes

Post-Course Survey10 minutes
Optional Readings10 minutes

1 peer reviewTotal 120 minutes

Building Your Leadership Capacity120 minutes

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Instructors

Tom Collinger

Northwestern University

2 Courses93,701 learners

Offered by

Northwestern University

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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