Northwestern University
Leadership Communication for Maximum Impact: Storytelling
Northwestern University

Leadership Communication for Maximum Impact: Storytelling

This course is part of Organizational Leadership Specialization

Taught in English

Some content may not be translated

Tom Collinger
Ernest Duplessis
Hud Englehart

Instructors: Tom Collinger

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Course

Gain insight into a topic and learn the fundamentals

4.5

(1,116 reviews)

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97%

3 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.5

(1,116 reviews)

|

97%

3 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

What's included

6 videos3 readings

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.

What's included

5 videos

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.

What's included

5 videos

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

What's included

6 videos2 readings1 peer review

Instructors

Instructor ratings
4.6 (156 ratings)
Tom Collinger
Northwestern University
2 Courses69,085 learners

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