Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Leadership
- Innovation
- Crisis Management
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Syllabus - What you will learn from this course
Leadership Lessons From Great Brands
The Art of Leadership Storytelling Made Simple
Storytelling in Crisis: The Ultimate Marketing Event
Leadership Storytelling and Innovation
Reviews
- 5 stars64.38%
- 4 stars24.40%
- 3 stars8.73%
- 2 stars1.23%
- 1 star1.23%
TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
Although I enjoyed all aspects of the course, I think that there should be more content added in terms of quizzes and mandatory reading materials.
A very concise course on the storytelling strategy for leadership. The professors teach the course very well. A must take course for everyone.
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.
I enjoyed this course tremendously, highly recommended!
About the Organizational Leadership Specialization

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