About this Course

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Learner Career Outcomes

67%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: English, Vietnamese

Skills you will gain

CommunicationLeadershipInnovationCrisis Management

Learner Career Outcomes

67%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: English, Vietnamese

Offered by

Northwestern University logo

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(3,311 ratings)Info
Week
1

Week 1

1 hour to complete

Leadership Lessons From Great Brands

1 hour to complete
6 videos (Total 32 min), 3 readings
6 videos
Introduction to Module 13m
What Makes Brands Great6m
The Branding-You Audit9m
Branding-You Insight4m
Goals7m
3 readings
Pre-Course Survey10m
Meet Your Professors10m
Course Grading & Logistics10m
Week
2

Week 2

25 minutes to complete

The Art of Leadership Storytelling Made Simple

25 minutes to complete
5 videos (Total 25 min)
5 videos
The Power of Storytelling5m
It All Starts with the Audience7m
The Structure of a Great Story – Visual Mind Mapping5m
Visual Narrative Mapping Applied4m
Week
3

Week 3

23 minutes to complete

Storytelling in Crisis: The Ultimate Marketing Event

23 minutes to complete
5 videos (Total 23 min)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6m
Critical Audiences: Know who they are and how to reach them ... in a hurry4m
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5m
Planning for the Unplanned: Know what to do ... and be ready to do it6m
Week
4

Week 4

3 hours to complete

Leadership Storytelling and Innovation

3 hours to complete
6 videos (Total 32 min), 2 readings, 1 quiz
6 videos
Leadership Storytelling and Innovation 15m
Innovation and Storytelling Round Table: What is innovation and the leader’s role10m
Innovation and Storytelling Round Table 2: Practical Examples10m
Leadership Storytelling and Innovation 23m
Conclusion of Course 2 with Dean Blount1m
2 readings
Post-Course Survey10m
Optional Readings10m

Reviews

TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING

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About the Organizational Leadership Specialization

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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