Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Leadership Communication for Maximum Impact: Storytelling
Leadership Communication for Maximum Impact: Storytelling
This course is part of Organizational Leadership Specialization
Instructors: Tom Collinger
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4.5
(1,251 reviews)
3 hours to complete
3 weeks at 1 hour a week
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This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
What's included
6 videos3 readings
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
What's included
5 videos
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
What's included
5 videos
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
What's included
6 videos2 readings1 peer review
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4.7 (193 ratings)Offered by
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4.5
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SV
5
Reviewed on Aug 5, 2020
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
KC
4
Reviewed on Nov 22, 2020
This course helped me in understanding the basics of story telling. How to structure the flow in order to make a meaningful impact. How to be prepared to address any issue.
NN
4
Reviewed on Jun 6, 2020
More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.
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