This course is part of the Marketing with TikTok Specialization

4.9
stars
10 ratings

Anke Audenaert

Offered By

Marketing with TikTok SpecializationAptly

About this Course

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This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 2 of 3 in the

Marketing with TikTok Specialization

Beginner Level

No experience needed

Approx. 3 hours to complete

English

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Skills you will gain

Marketing Plan
Social Media Marketing
Content Creation
Content Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 3 in the

Marketing with TikTok Specialization

Beginner Level

No experience needed

Approx. 3 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

5/5 (7 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

400,981 Learners

25 Courses

Offered by

Aptly

See how employees at top companies are mastering in-demand skills

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Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

TikTok for Business

1 hour to complete

6 videos (Total 27 min)

Week2

Week 2

2 hours to complete

Building and maintaining a presence on TikTok

2 hours to complete

11 videos (Total 42 min), 1 reading, 3 quizzes

11 videos

Creating a TikTok Marketing Strategy5mBuilding your brand4mNuts and Bolts of Creating Content for TikTok4mCreating a content plan/calendar4mTikTok creator marketplace4mMaintaining Your Presence on TikTok2mBrand voice and style4mIncrease engagement3mUse analytics to inform future choices3mTry new things/testing3mConclusion1m

1 reading

Tips to Grow and Maintain Your Presence on Social Media30m

3 practice exercises

Graded Quiz: Building a Presence on TikTok30mPractice Quiz: Maintain Your Presence on TikTok15mGraded Quiz: Maintain Your Presence on TikTok30m

Reviews

4.9

3 reviews

5 stars
90%
4 stars
10%

TOP REVIEWS FROM MARKETING ON TIKTOK

by JFDec 7, 2022

The course was excellent! You may be missing out on opportunities to increase reach if you do not use TikTok.

by RNFeb 11, 2023

The new way tool for marketers. I loved this course.

View all reviews

About the Marketing with TikTok Specialization

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.

By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Marketing on TikTok

About this Course

Skills you will gain