Network Externalities, Platform Markets and Sharing

Network Externalities, Platform Markets and Sharing

Instructor: Carl Kock

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the concept of network externalities
Explore the impact of network externalities on market dynamics
Analyze real-world examples of network externalities

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments

Taught in English

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There is 1 module in this course

In this course, you will uncover the impact of network externalities in the digital economy. Learn how they fuel internet-based business models and the rise of unicorns, and how they create a winner-takes-all market. Understand different network externalities and their effects on competition and consumer choice. Dive into real-world examples to grasp these market-shaping forces.

In this course, we will learn about the significant role of network externalities in the digital economy and in communication technology. We will learn how network externalities are crucial for business models relying on the internet and how they can lead to the emergence of unicorn businesses, which attract massive investments due to their potential to dominate the market.

What's included

6 videos5 readings2 assignments

6 videos Total 48 minutes

Introduction to Network Externalities and the Sharing Economy 4 minutes
Network Race 9 minutes
Platform Market and Complementary Products 15 minutes
What is Sharing? 7 minutes
Expert Interview: New Forms of Mobility 7 minutes
Identifying Meaningful Sharing Models 6 minutes

5 readings Total 35 minutes

About the Professor 5 minutes
About the Course 5 minutes
A Note on Course Materials 10 minutes
What is a Two-Sided Market 10 minutes
Rate this Course 5 minutes

2 assignments Total 15 minutes

Activity: What is a Two-Sided Market? 5 minutes
Graded Assessment 10 minutes

Instructor

Carl Kock

IE Business School

6 Courses 16,567 learners

Offered by

IE Business School

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