This course is part of the Digital Business Specialization

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85 ratings

Thomas Houy +2 more instructors

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Digital Business SpecializationInstitut Mines-Télécom

About this Course

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Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. 

Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.

Week 1 : Why Digital Changes Everything
Week 2 : Creating Value in a Digital World 
Week 3 : Thinking and Acting Differently


This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.

This MOOC is supported by the Patrick and Lina Drahi Foundation.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 1 of 4 in the

Digital Business Specialization

Approx. 11 hours to complete

English

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Skills you will gain

Modeling
Product Planning
Intellectual Capital
Business Ecosystem

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 4 in the

Digital Business Specialization

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.66/5 (20 Ratings)

Offered by

Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.

Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.

4 hours to complete

4 videos (Total 18 min), 10 readings, 3 quizzes

4 videos

Watch the course video presentation (1')59sHow to harness the power of digital disruption?6mWhy the pace of technological change is faster than ever?5mWhy physical spaces are even more crucial in the virtual world?5m

10 readings

Let's break the ice!10mLearning outcomes10mProfessors are there, but you don't see us!10mMake the most of this MOOC (assessment, quizz, forums,...)10mReadings10mVideo transcript10mReadings10mVideo transcript10mReadings10mVideo transcript10m

3 practice exercises

Digital disruption30mThe pace of digital technological change30mDigital third places30m

Week2

Week 2

3 hours to complete

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.

3 hours to complete

3 videos (Total 17 min), 6 readings, 3 quizzes

3 videos

Why externalities have become such a powerful lever for value creation?5mHow to make a profit from free or no-margin products and knowledge sharing?6mWhy pragmatism, not persistence, wins the digital race?5m

6 readings

Readings10mVideo transcript10mReadings10mVideo transcript10mReadings10mVideo transcript10m

3 practice exercises

Externalities30mDigital business models30mStrategy in the digital era30m

Week3

Week 3

4 hours to complete

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.

4 hours to complete

4 videos (Total 20 min), 8 readings, 4 quizzes

4 videos

How successful digital entrepreneurs make the most of what they’ve got?5mHow to guarantee your digital startup fails first time?4mWhy execution, not ideas, is the key to digital success?4mWhat seed funds see when they look at a digital business?4m

8 readings

Readings10mVideo transcript10mReadings10mVideo transcript10mReadings10mVideo transcript10mReadings10mVideo transcript10m

4 practice exercises

Effectuation in a digital world30mThe key factors of success for startups30mThe entrepreneurial epiphany30mThe new rationality of seed funds30m

Reviews

4.5

5 reviews

5 stars
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4 stars
25.58%
3 stars
4.65%
1 star
3.48%

TOP REVIEWS FROM DIGITAL BUSINESS - UNDERSTAND THE DIGITAL WORLD

by FFMar 26, 2022

This course helped me to understand role of startups in Digital Business, steps required to be successfull and etc. Most of examples were dedicated to describing of growing of current IT leaders.

View all reviews

About the Digital Business Specialization

This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.

With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations. Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Digital Business - Understand the digital world

About this Course

Skills you will gain

Instructors

Thomas Houy

Laurent Gille

Valérie Fernandez

Offered by

Institut Mines-Télécom

Syllabus - What you will learn from this course

Why Digital Changes Everything

Creating Value in a Digital World

Thinking and acting differently

Reviews

TOP REVIEWS FROM DIGITAL BUSINESS - UNDERSTAND THE DIGITAL WORLD

About the Digital Business Specialization

Frequently Asked Questions

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Digital Business - Understand the digital world

About this Course

Skills you will gain

Instructors

Thomas Houy

Laurent Gille

Valérie Fernandez

Offered by

Institut Mines-Télécom

Syllabus - What you will learn from this course

Why Digital Changes Everything

Creating Value in a Digital World

Thinking and acting differently

Reviews

TOP REVIEWS FROM DIGITAL BUSINESS - UNDERSTAND THE DIGITAL WORLD

About the Digital Business Specialization

Frequently Asked Questions

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