Institut Mines-Télécom
Digital Business - Understand the digital world
Institut Mines-Télécom

Digital Business - Understand the digital world

This course is part of Digital Business Specialization

Thomas Houy
Laurent Gille
Valérie Fernandez

Instructors: Thomas Houy

6,069 already enrolled

Included withCoursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(123 reviews)

11 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

10 quizzes

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.6

(123 reviews)

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.

What's included

4 videos10 readings3 quizzes3 discussion prompts

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.

What's included

3 videos6 readings3 quizzes3 discussion prompts

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.

What's included

4 videos8 readings4 quizzes4 discussion prompts

Instructors

Instructor ratings
4.6 (27 ratings)
Thomas Houy
Institut Mines-Télécom
6 Courses47,079 learners

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4.6

123 reviews

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FF
5

Reviewed on Mar 26, 2022

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Reviewed on Nov 9, 2023

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