Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
Offered By
Digital Business SpecializationInstitut Mines-TélécomAbout this Course
3,316 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Approx. 12 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Skills you will gain
ModelingProduct PlanningIntellectual CapitalBusiness Ecosystem
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Approx. 12 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
Institut Mines-Télécom
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
Syllabus - What you will learn from this course
4 hours to complete
Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
4 hours to complete
4 videos (Total 18 min), 10 readings, 3 quizzes
3 hours to complete
Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
3 hours to complete
3 videos (Total 17 min), 6 readings, 3 quizzes
4 hours to complete
Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
4 hours to complete
4 videos (Total 20 min), 8 readings, 4 quizzes
About the Digital Business Specialization
This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.
