École Polytechnique
Digital business - Act on the digital world
École Polytechnique

Digital business - Act on the digital world

This course is part of Digital Business Specialization

Taught in English

Some content may not be translated

Valérie Fernandez
Thomas Houy

Instructors: Valérie Fernandez

2,443 already enrolled

Included with Coursera Plus


Gain insight into a topic and learn the fundamentals


(24 reviews)

10 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile


10 quizzes


Gain insight into a topic and learn the fundamentals


(24 reviews)

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills


Build your subject-matter expertise

This course is part of the Digital Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 3 modules in this course

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

What's included

4 videos8 readings4 quizzes4 discussion prompts

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition and scaling techniques.

What's included

2 videos5 readings3 quizzes3 discussion prompts

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.

What's included

3 videos5 readings3 quizzes3 discussion prompts


Instructor ratings
4.3 (6 ratings)
Valérie Fernandez
Institut Mines-Télécom
6 Courses46,821 learners

Offered by

Recommended if you're interested in Entrepreneurship

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 24


24 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Jul 6, 2023


Reviewed on Jul 1, 2023

New to Entrepreneurship? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions