About this Course

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Learner Career Outcomes

54%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English
Subtitles: English, Greek, Arabic

What you will learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you will gain

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

Learner Career Outcomes

54%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English
Subtitles: English, Greek, Arabic

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(19,593 ratings)Info
Week
1

Week 1

5 hours to complete

Getting Started & Introduction to SEO

5 hours to complete
16 videos (Total 69 min), 3 readings, 1 quiz
16 videos
Introduction1m
Introduction to SEO5m
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3 readings
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1 practice exercise
Getting Started & Introduction to SEO20m
Week
2

Week 2

2 hours to complete

Evolution of SEO

2 hours to complete
4 videos (Total 21 min), 2 readings, 1 quiz
4 videos
How Search Engines Work2m
History of Search Engines (1945 - 1993)7m
Advancement of Search (1993 - 2000)10m
2 readings
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1 practice exercise
Evolution of SEO20m
Week
3

Week 3

7 hours to complete

Current SEO Best Practices

7 hours to complete
9 videos (Total 58 min), 7 readings, 1 quiz
9 videos
Introduction to Search Engine Algorithms6m
SEO Best Practices and Ranking Factors7m
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7 readings
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30m
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1 practice exercise
Current SEO Best Practices30m
Week
4

Week 4

6 hours to complete

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

6 hours to complete
5 videos (Total 22 min), 2 readings, 1 quiz
5 videos
Evolution of Keyword Optimization3m
Strengthening Your Keyword Strategy7m
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2 readings
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45m
1 practice exercise
SEO of Today, Tomorrow and Beyond20m

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