About this Course

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Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists. 
And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. 

This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders.

This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Beginner Level

Approx. 16 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.86/5 (110 Ratings)

Mike Rosenberg

Syllabus - What you will learn from this course

Content Rating97%(2,925 ratings)

Week1

Week 1

5 hours to complete

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years.

5 hours to complete

7 videos (Total 54 min), 5 readings, 1 quiz

7 videos

Welcome to the Course3m1. Course Introduction7m2. Governance & Sustainability8m3. Six Differences9m4. The Last 60 Years11m5. How Business Has Responded10m6. Session Summary: It's Not About Right and Wrong!4m

5 readings

About This Course2mCourse Syllabus5mRequired Reading Week 1: "A Strategic Approach to Sustainability"30mOptional Reading: Strategy & Sustainability2hQuiz 1 Solutions10m

1 practice exercise

Week 130m

Week2

Week 2

2 hours to complete

Week 2 - Strategic Issues

2 hours to complete

6 videos (Total 43 min), 2 readings, 1 quiz

Week3

Week 3

2 hours to complete

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place.

2 hours to complete

6 videos (Total 47 min), 3 readings, 1 quiz

Week4

Week 4

2 hours to complete

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood.

2 hours to complete

6 videos (Total 51 min), 2 readings, 1 quiz

Week5

Week 5

2 hours to complete

Week 5 - Differences Across Industries and Around the World

This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning Objectives: To underline the importance of adapting a specific firm’s strategy to its sector, its geographic scope and even the nature of its ownership and governance structure prior to developing a specific strategic response.

2 hours to complete

6 videos (Total 54 min), 2 readings, 1 quiz

Week6

Week 6

3 hours to complete

Week 6 - How to develop a sustainability strategy

This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to the degree possible, the cost and benefits of different options; and making sure that the entire organization – from the board of directors down to line management – understands the direction chosen. Learning Objectives: To go through the critical steps required to build a robust strategy for dealing with environmental sustainability in a specific company or institution.

3 hours to complete

6 videos (Total 39 min), 2 readings, 2 quizzes

Reviews

4.7

147 reviews

5 stars
74.53%
4 stars
20.09%
3 stars
3.73%
2 stars
0.23%
1 star
1.40%

TOP REVIEWS FROM STRATEGY AND SUSTAINABILITY

by SNMar 27, 2022

The course was simple, practical and effective. It helped me gain knowledge of the macro understanding and micro implementation.

by MNJan 30, 2023

Mike Rosenberg is a very captivating teacher. The course covers everything on the issue of business sustainability.

by APFeb 2, 2021

Very well structured and touching the key aspects for the business strategy perspective which is very helpul to introduce you in the Sustainability journey.

by SPFeb 1, 2018

Really well put together course material. Mike Rosenberg is a great expert to listen to and his course is very easy to follow, and very comprehensive. I thoroughly enjoyed it!

View all reviews

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Strategy and Sustainability

Strategy and Sustainability

About this Course