This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research sustainable product design, sustainable value chains and communications will be covered. The bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise will be covered. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment, and on the unique approach employed here in terms of bottom-up immersion, emersion, design, innovation, and enterprise.
This course is part of the Global Challenges in Business Specialization
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Learner Career Outcomes
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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TOP REVIEWS FROM SUSTAINABLE BUSINESS ENTERPRISES
This is a very relevant, well prepared/presented, and very educative course, I really want to appreciate Prof. Madhu, I will definitely take another course with you. Kind regards. Dorothy
Prof. Viswanathan did a great job teaching this class and it was a fantastic follow-up to the first course, Sustainable Innovation in Subsistence Marketplaces.
This course encouraged me to learn further about sustainable marketing . The course is well planned and I have enjoyed learning .
I have learnt so much! I have a better understanding of building and managing a sustainable business.
About the Global Challenges in Business Specialization
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