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Learner Reviews & Feedback for The Cycle: Management of Successful Arts and Cultural Organizations by University of Maryland, College Park

657 ratings

About the Course

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit

Top reviews


May 19, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.


Sep 1, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

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101 - 125 of 164 Reviews for The Cycle: Management of Successful Arts and Cultural Organizations

By Timothy T

Jun 8, 2020

This course is very well designed and organized. Learning was easy and engaging.

By Luisa F Z M

May 24, 2022

It's very easy to understand, very clear and aplicable for most institutions.

By Andrea C

Mar 23, 2022

A very competitive course, great tools for arts organizations professionals.

By Sonja D

Oct 12, 2022

The best tool for a healthy art organization that will create great art.

By Retisha P

Oct 5, 2020

Very easy and educational.

I will surely use this knowledge in my next job

By Dasa S

Jun 6, 2020

This is a really useful course for anyone working in the arts.

By Natalia Y

Dec 14, 2017

Great course for small but fast-growing arts organizations!

By Taremeredzwa T C

Jan 22, 2017

Absolute clarity on arts management. Very straight forward.

By Gary F M

Jan 9, 2017

Very important ground work, for further study. Invaluable!

By Δέσποινα Π

Mar 27, 2021

Interesting and insightful! Really to-the-point lectures.

By Karen X M T

Dec 16, 2023

Un curso maravilloso. Lo recomiendo ampliamente a todos

By Molly G

May 27, 2017

Fantastic! I would recommend this to all arts managers.

By Austin A

Aug 17, 2022

An amazing and value adding course, quite interesting.

By Perla X S A

Jun 21, 2020

Extraordinary seminar with very professional tutors.

By Nabila T

May 20, 2022

so informational and interesting course. Thank you!

By Natalie B

Oct 12, 2018

This is a truly practical and insightful course.

By Penny P

Apr 29, 2022

Highly recommended! Loads of practicle advises!

By Elisabetta D

Apr 17, 2020

Very interesting course and very well explained

By Peter W

May 29, 2017

So much food for thought and many take-aways!

By Paul G

Feb 10, 2020

Great course, great materials, great faculty

By Maeghan G

Feb 16, 2018

Excellent , organized, and engaging!

By Dylan M

Jun 11, 2021

Very informative, and fun to take.

By Walter G

Mar 14, 2021

Very interesting and useful course!

By Panos K

Nov 21, 2019

Excellent, well structured course.


Sep 29, 2020

very practical and many examples