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Learner Reviews & Feedback for The Cycle: Management of Successful Arts and Cultural Organizations by University of Maryland, College Park

657 ratings

About the Course

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit

Top reviews


May 19, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.


Sep 1, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

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151 - 164 of 164 Reviews for The Cycle: Management of Successful Arts and Cultural Organizations

By Shabnam M

Nov 6, 2022

The best point about this course is that it is very practical; it provides you with theoretical knowledge as well as how to use the knowledge in practice. There are several interviews with different arts managers explaining how they've utilized the Cycle method in their work.

By Christie

Jul 21, 2017

The resources were helpful and the course instructor was personable and clear. The ideas we were introduced to are very helpful and the breadth of coverage with different arts organisations means there were examples to think through whatever your area.

By Jose L R

Nov 8, 2023

Muy buen curso para organizaciones y espacios artisticos y culturales que busquen a traves de ejemplos y un metodo en espeficico, conocimientos para desarrollar de manera optima el cremineto potencial de su organizacion.

By Lerato K

Jul 6, 2019

Great forarts and cultural workers and administrators to better understand some of the basic processes that one can follow to run a successful organisational cultural programme.

By Tunizia A

Nov 5, 2019

The class was good. I would have liked more interaction from proxies of the instructors (teaching assistants perhaps).

By Tiago R d T

Feb 18, 2019

Great insights. It could go deeper and also could have fewer testimonials.

By Anuradha H R

Dec 5, 2023

A must course for every arts manager

By Hardik G

Apr 15, 2020

it is the best course for beginners

By Jolita L

Aug 17, 2020

It was interesting and useful!

By Faustin M N

Feb 16, 2022


By Ashley W

Apr 22, 2020

a good refresher

By Joel E

Nov 2, 2020


By Frederic R

Dec 31, 2023

Some good, basic knowledge. The addition of testimonials from those who have used the Cycle is a nice touch. However, almost all of the content was filmed in 2015, and is therefore nearly a decade old at this stage. With how much the Arts and Culture sector has changed in the last few years (particularly since the COVID pandemic), this course is in desperate need of an update.

By Lilianna d F i T

Aug 12, 2022

It has been very interesting but it is very much geocentric. I expected a course more internationally or generally oriented. Societies and economic and political realities are very different world-wide, and many of the lessons here are not applicable.