The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course is part of the Intellectual Property Law Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you will gain
- Marketing
- Brand Management
- Strategic Planning
- Value Proposition
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
What is a Trademark?
How to Choose the Right Trademark
Why and How to Protect a Trademark
How to Maintain a Mark and the Basics of Infringement
Reviews
- 5 stars86.43%
- 4 stars10.55%
- 3 stars2.51%
- 2 stars0.50%
TOP REVIEWS FROM TRADEMARK LAW
It was an amazing experience attending lectures and undergoing the course.
It was a mindful course to explore the knowledge for the protection of the right involving trade.
IT was really excellent, a mix of practical and theoretical concepts.
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
About the Intellectual Property Law Specialization

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