The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course is part of the Intellectual Property Law Specialization
About this Course
What you will learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you will gain
- Brand Management
- Strategic Planning
- Value Proposition
Syllabus - What you will learn from this course
What is a Trademark?
How to Choose the Right Trademark
Why and How to Protect a Trademark
How to Maintain a Mark and the Basics of Infringement
- 5 stars86.43%
- 4 stars10.55%
- 3 stars2.51%
- 2 stars0.50%
TOP REVIEWS FROM TRADEMARK LAW
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
IT was really excellent, a mix of practical and theoretical concepts.
This is one of the best courses I have ever attended!
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
About the Intellectual Property Law Specialization
Frequently Asked Questions
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