About this Course

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100% online
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Flexible deadlines
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Approx. 19 hours to complete
English

What you will learn

  • Define the scope and subject matter of trademark protection

  • Evaluate the usefulness and limits of seeking trademark protection

  • Formulate a strategy for creating and protecting a strong trademark

  • Design processes to maintain ownership and control of a trademark and respond to possible infringement

Skills you will gain

MarketingBrand ManagementStrategic PlanningValue Proposition
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English

Instructor

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

What is a Trademark?

5 hours to complete
5 videos (Total 30 min), 5 readings, 4 quizzes
Week
2

Week 2

5 hours to complete

How to Choose the Right Trademark

5 hours to complete
6 videos (Total 33 min), 4 readings, 6 quizzes
Week
3

Week 3

4 hours to complete

Why and How to Protect a Trademark

4 hours to complete
5 videos (Total 30 min), 2 readings, 6 quizzes
Week
4

Week 4

5 hours to complete

How to Maintain a Mark and the Basics of Infringement

5 hours to complete
4 videos (Total 42 min), 4 readings, 4 quizzes

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About the Intellectual Property Law Specialization

Intellectual Property Law

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