About this Course

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Approx. 19 hours to complete
English

What you will learn

  • Define the scope and subject matter of trademark protection

  • Evaluate the usefulness and limits of seeking trademark protection

  • Formulate a strategy for creating and protecting a strong trademark

  • Design processes to maintain ownership and control of a trademark and respond to possible infringement

Skills you will gain

MarketingBrand ManagementStrategic PlanningValue Proposition
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English

Instructor

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

What is a Trademark?

5 hours to complete
5 videos (Total 30 min), 5 readings, 4 quizzes
5 videos
The Policy Behind Trademarks7m
What Can Qualify as a Trademark?3m
Trademark vs. Other Important Company Identifiers6m
Designations That Cannot be Trademarked9m
5 readings
Pre-Course Survey (Optional)10m
Trademark Overview45m
Examples of the Universe of Possible Trademarks15m
Contrasting Trademarks to Company Registrations and Domain Names25m
Limits on Trademark Protection45m
4 practice exercises
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Graded Quiz10m
Week
2

Week 2

5 hours to complete

How to Choose the Right Trademark

5 hours to complete
6 videos (Total 33 min), 4 readings, 6 quizzes
6 videos
The Importance of Enforceability2m
Can You "Fix" a Descriptive Mark?4m
Should You Search a Potential Mark?7m
Designing a Clearance Search4m
Interpreting the Search Results7m
4 readings
Different Perspectives on What Makes a Good Trademark45m
Introduction to Secondary Meaning10m
How to Search10m
Optional Reading: Non-Legal Considerations10m
6 practice exercises
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Graded Quiz15m
Week
3

Week 3

4 hours to complete

Why and How to Protect a Trademark

4 hours to complete
5 videos (Total 30 min), 2 readings, 6 quizzes
5 videos
When Are You Ready to File an Application?6m
Filing a Federal Trademark Application Part 15m
Filing a Federal Trademark Application Part 24m
What Happens After the Application is Filed?5m
2 readings
Overview of the Registration Process1h
Overview of the Process After Filing10m
6 practice exercises
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz
Practice Quiz10m
Graded Quiz20m
Week
4

Week 4

5 hours to complete

How to Maintain a Mark and the Basics of Infringement

5 hours to complete
4 videos (Total 42 min), 4 readings, 4 quizzes
4 videos
Policing and Maintenance Part 19m
Policing and Maintenance Part 211m
Addressing Trademark Infringement13m
4 readings
Optional Reading: Safeguarding Your Trademark45m
Discovering Infringement45m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
3 practice exercises
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m

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About the Intellectual Property Law Specialization

Intellectual Property Law

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