Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design. Learners will be introduced to numerous techniques to gather data from and about users. This course is part of the User Experience (UX) Research and Design specialization offered on Coursera. What you'll learn: Find out what user needs assessments are, what qualitative research is, and how the two are related. Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi-structured interviews, in-situ observation, and affinity walls. Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls. Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.
This course is part of the User Experience Research and Design Specialization
Understanding User Needs
Offered By
Skills you will gain
Learners taking this Course are
- User Experience Researchers
- Designers
- UI/UX Designers
- Artists
- Product Managers
Syllabus - What you will learn from this course
Lesson 1: Introduction and Qualitative Research Overview
Lesson 2: Interview Protocols
Lesson 3: Interviews, Observation, and Data Extraction
Lesson 4: Affinity Walls and Analysis
Top reviews from Understanding User Needs
Interesting lectures and fun projects. I feel I learned a lot of useful info about conducting preliminary UX research with users.
I really like this lecturer, he gives lots of good examples and analogies for the principles taught in this course. Well done.
Instructor
Kentaro Toyama
W K Kellogg Professor of Community Information and Associate Professor of InformationAbout University of Michigan
About the User Experience Research and Design Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
