Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.
Learners will be introduced to numerous techniques to gather data from and about users.
This course is part of the User Experience (UX) Research and Design specialization offered on Coursera.
What you'll learn:
Find out what user needs assessments are, what qualitative research is, and how the two are related.
Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology
includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.
This course is part of the User Experience Research and Design Specialization
Understanding User Needs
Offered By
Syllabus - What you will learn from this course
Week
1Lesson 1: Introduction and Qualitative Research Overview
3 videos (Total 18 min), 5 readings, 4 quizzes
3 videos
1.2 Overview of Qualitative Research5m
1.3 User Needs Assessment Mini-Project4m
5 readings
Welcome Announcement10m
Course Syllabus10m
Help Us Learn More About You!10m
Mini-Project Assignment Handout10m
Stop! Did you score a 70% on your first peer assessment?10m
3 practice exercises
User Needs Assessment and Qualitative Research20m
Learn to Grade: Decide on a Mini-Project2m
Peer Review 1 Self-Check1m
Week
2Lesson 2: Interview Protocols
3 videos (Total 20 min), 2 readings, 4 quizzes
3 videos
2.2 Components of an Interview Protocol7m
2.3 Good Practices for Interview Protocols10m
2 readings
Resource: Interview Protocol Template10m
Interview Protocol Assignment Handout10m
3 practice exercises
Interview Protocols
Learn to Grade: Write an Interview Protocol2m
Peer Review 2 Self-Check
Week
3Lesson 3: Interviews, Observation, and Data Extraction
5 videos (Total 40 min), 2 readings, 3 quizzes
5 videos
3.2 Tips for Interviewing9m
3.3 Observing Users6m
Sample Think-Aloud Protocol3m
3.4 Extracting Data from Interview5m
2 readings
A Quick Note on the Upcoming Lecture10m
Interview and Data Extraction Assignment Handout10m
2 practice exercises
Interviewing Tips20m
Peer Review 3 Self-Check1m
Week
4Lesson 4: Affinity Walls and Analysis
2 videos (Total 15 min), 2 readings, 3 quizzes
2 readings
Affinity Wall Notes From the Previous Lecture10m
Affinity Wall Assignment Handout10m
2 practice exercises
Affinity Walls20m
Peer Review 4 Self-Check1m
Instructor
Kentaro Toyama
W K Kellogg Professor of Community Information and Associate Professor of InformationSchool of Information
About University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
About the User Experience Research and Design Specialization
Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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