About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 16 hours to complete
French

What you will learn

  • Comment élaborer et définir une architecture de marque, et comment mesurer l'impact des efforts marketing sur la valeur d'une marque au fil du temps

  • Comment mesurer la valeur à vie du consommateur et utiliser cette information pour évaluer des alternatives stratégiques de marketing

  • Comment concevoir des expériences de base pour évaluer vos efforts marketing et investir votre budget marketing de façon plus efficace

  • Configurer les régressions, interpréter les sorties, explorer les effets et biais déconcertants, distinguer significations économique et statistique

Skills you will gain

AnalyticsMarketingCustomer Lifetime ValueMarketing Strategy
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 16 hours to complete
French

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Le processus marketing

2 hours to complete
10 videos (Total 35 min), 2 readings, 3 quizzes
Week
2

Week 2

5 hours to complete

Métriques pour mesurer l'actif de la marque

5 hours to complete
12 videos (Total 46 min)
Week
3

Week 3

2 hours to complete

Valeur vie client (Customer Lifetime Value, CLV)

2 hours to complete
11 videos (Total 45 min)
Week
4

Week 4

5 hours to complete

Expériences marketing

5 hours to complete
13 videos (Total 60 min), 3 readings, 5 quizzes

Frequently Asked Questions

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