About this Course
4.7
438 ratings
142 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 12 hours to complete

Suggested: 7 weeks of study, 1-3 hours/week...
Available languages

English

Subtitles: English, Spanish, Russian...

What you will learn

  • Check

    Common myths and truths about growth in business

  • Check

    Growth readiness assessment

  • Check

    The 4 P's of growing a business: planning, prioritization, pace and process

  • Check

    Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions

Skills you will gain

PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 12 hours to complete

Suggested: 7 weeks of study, 1-3 hours/week...
Available languages

English

Subtitles: English, Spanish, Russian...

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 minutes to complete

Course Overview

This module introduces the course....
Reading
1 video (Total 4 min)
Video1 video
Week
2
Hours to complete
2 hours to complete

The Truth About Growth

This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?...
Reading
8 videos (Total 82 min), 1 reading, 1 quiz
Video8 videos
The Eyebobs Conversation26m
Growth Research10m
A More Realistic View of Growth5m
A Growths Risk Assessment Tool10m
Julie Allinson Interview: Intro2m
Julie Allinson Interview14m
Julie Allinson Interview: Conclusion1m
Reading1 reading
Module 2 Readings10m
Quiz1 practice exercise
The Truth About Growth8m
Week
3
Hours to complete
1 hour to complete

Feller's Gourmet Workshop

This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study. ...
Reading
3 videos (Total 66 min), 1 reading, 1 quiz
Video3 videos
Workshop: Part 2 Feller's Gourmet - Growth Analysis25m
Workshop: Part 3 Feller's Gourmet - Growth Decision14m
Reading1 reading
Module 3 Readings10m
Quiz1 practice exercise
Feller's Gourmet Workshop4m
Week
4
Hours to complete
2 hours to complete

The 4 P's

This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study....
Reading
7 videos (Total 87 min), 1 reading, 1 quiz
Video7 videos
Defender Direct Case Study22m
Defender Direct: Planning, Prioritization, Pace and Processes 10m
Prioritization: What, Whom, and Why? Where is the biggest fire?9m
Processes: 99% Defect Free On Time Delivery to Customers5m
Pacing Growth: Controlling Your Gas Pedal3m
Defender Direct Interview with Dave Lindsey14m
Reading1 reading
Module 4 Readings10m
Quiz1 practice exercise
The 4 P's10m

Instructor

Avatar

Edward D. Hess

Professor of Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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