University of Virginia
Grow to Greatness: Smart Growth for Private Businesses, Part I
University of Virginia

Grow to Greatness: Smart Growth for Private Businesses, Part I

Taught in English

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74,563 already enrolled


Gain insight into a topic and learn the fundamentals

Edward D. Hess

Instructor: Edward D. Hess


(654 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Common myths and truths about growth in business

  • Growth readiness assessment

  • The 4 P's of growing a business: planning, prioritization, pace and process

  • Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions

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There are 7 modules in this course

This module introduces the course.

What's included

1 video

This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?

What's included

8 videos1 reading1 quiz

This module presents a series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.

What's included

3 videos1 reading1 quiz

This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.

What's included

7 videos1 reading1 quiz

This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at

What's included

8 videos1 reading1 quiz

This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.

What's included

5 videos1 reading1 quiz

This is the final exam.

What's included

1 quiz


Instructor ratings
4.8 (82 ratings)
Edward D. Hess
University of Virginia
4 Courses88,136 learners

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