About this Course
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Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 7 weeks of study, 1-3 hours/week...

English

Subtitles: English, Spanish, Russian

What you will learn

  • Check

    Common myths and truths about growth in business

  • Check

    Growth readiness assessment

  • Check

    The 4 P's of growing a business: planning, prioritization, pace and process

  • Check

    Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions

Skills you will gain

PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 7 weeks of study, 1-3 hours/week...

English

Subtitles: English, Spanish, Russian

Syllabus - What you will learn from this course

Week
1
4 minutes to complete

Course Overview

This module introduces the course.

...
1 video (Total 4 min)
1 video
Week
2
2 hours to complete

The Truth About Growth

This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?

...
8 videos (Total 82 min), 1 reading, 1 quiz
8 videos
The Eyebobs Conversation26m
Growth Research10m
A More Realistic View of Growth5m
A Growths Risk Assessment Tool10m
Julie Allinson Interview: Intro2m
Julie Allinson Interview14m
Julie Allinson Interview: Conclusion1m
1 reading
Module 2 Readings10m
1 practice exercise
The Truth About Growth8m
Week
3
1 hour to complete

Feller's Gourmet Workshop

This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.

...
3 videos (Total 66 min), 1 reading, 1 quiz
3 videos
Workshop: Part 2 Feller's Gourmet - Growth Analysis25m
Workshop: Part 3 Feller's Gourmet - Growth Decision14m
1 reading
Module 3 Readings10m
1 practice exercise
Feller's Gourmet Workshop4m
Week
4
2 hours to complete

The 4 P's

This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.

...
7 videos (Total 87 min), 1 reading, 1 quiz
7 videos
Defender Direct Case Study22m
Defender Direct: Planning, Prioritization, Pace and Processes 10m
Prioritization: What, Whom, and Why? Where is the biggest fire?9m
Processes: 99% Defect Free On Time Delivery to Customers5m
Pacing Growth: Controlling Your Gas Pedal3m
Defender Direct Interview with Dave Lindsey14m
1 reading
Module 4 Readings10m
1 practice exercise
The 4 P's10m
Week
5
2 hours to complete

Four Ways to Grow a Business

This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.

...
8 videos (Total 83 min), 1 reading, 1 quiz
8 videos
Customer Value Proposition6m
Enchanting Travels Case Study: Processes14m
Improving Your Business and Franchise Opportunities10m
Learning Companies: Innovating in Your Business5m
Scaling: Planning, Processes, Outsourcing, and Ways to Grow Your Business5m
Strategic Acquisitions3m
Enchanting Travels Interview with Parik Laxminarayan16m
1 reading
Module 5 Reading10m
1 practice exercise
Four Ways to Grow a Business10m
Week
6
1 hour to complete

Creating a Growth Plan

This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.

...
5 videos (Total 46 min), 1 reading, 1 quiz
5 videos
Eric Barger's Growth Plan 21m
Review for Final Exam11m
The Entrepreneurs' Way of Life6m
Be Good, Do Good - Giving Thanks2m
1 reading
Module 6 Readings10m
1 practice exercise
Creating a Growth Plan4m
Week
7
1 hour to complete

Final Exam

This is the final exam.

...
1 quiz
1 practice exercise
Final Exam1h
4.7
144 ReviewsChevron Right

75%

started a new career after completing these courses

58%

got a tangible career benefit from this course

27%

got a pay increase or promotion

Top reviews from Grow to Greatness: Smart Growth for Private Businesses, Part I

By MCSep 21st 2015

This is a well explained course that gives many incites, examples and provides the reading material to you at no cost. Ed Hess is an awesome professor, I took both the Grow to Greatness courses in

By RCDec 14th 2015

Clear, simple and logical readings and tutorials. Great to get back into business theory after years in industry. Good to get back to basics and put into perspective where you currently are.

Instructor

Avatar

Edward D. Hess

Professor of Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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