About this Course

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Coursera Labs
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Intermediate Level
Approx. 43 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 43 hours to complete
English

Offered by

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Technische Universität München (TUM)

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

Module 1: Introduction

2 hours to complete
4 videos (Total 30 min)
3 hours to complete

Module 2: Quality and Consumers

3 hours to complete
5 videos (Total 44 min)
Week2
Week 2
5 hours to complete

Module 3: Market Research

5 hours to complete
7 videos (Total 65 min)
3 hours to complete

Module 4: Asymmetric Information about Quality

3 hours to complete
5 videos (Total 37 min)
Week3
Week 3
3 hours to complete

Module 5: Food Labeling

3 hours to complete
4 videos (Total 36 min)
2 hours to complete

Module 6: Pricing Strategies and Implications

2 hours to complete
3 videos (Total 24 min)
2 hours to complete

Module 7: Consumer Behavior and Brand Personality

2 hours to complete
3 videos (Total 21 min)
Week4
Week 4
2 hours to complete

Module 8: Geographical Indicators

2 hours to complete
3 videos (Total 30 min)
4 hours to complete

Module 9: Innovation and Quality

4 hours to complete
7 videos (Total 50 min)

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