Technical University of Munich (TUM)
The Economics of Agro-Food Value Chains
Technical University of Munich (TUM)

The Economics of Agro-Food Value Chains

Taught in English

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20,941 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Chenguang Li
Hannes Lang
Carlo Russo

Instructors: Chenguang Li

4.5

(427 reviews)

Intermediate level
Some related experience required
37 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace

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Assessments

57 quizzes

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There are 14 modules in this course

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain.

What's included

4 videos4 quizzes

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value.

What's included

5 videos5 quizzes

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data.

What's included

3 videos3 quizzes

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities.

What's included

5 videos5 quizzes

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling.

What's included

4 videos4 quizzes

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module

What's included

3 videos3 quizzes

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality.

What's included

3 videos3 quizzes

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market.

What's included

3 videos3 quizzes

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise.

What's included

3 videos3 quizzes

In this module we will talk about the use of modern technology in Agriculture: Agriculture 4.0 and “Corporate Social Responsibility in the Agro-food Sector and its Relevance for Food Companies."

What's included

4 videos4 quizzes

In this module you will learn about the coordination continuum, when coordination is profitable and possible incentive conflicts.

What's included

8 videos8 quizzes

In this module you will learn about the modern retail sector and its procurement contracts, the issues around shelf allocation and supplier selection.

What's included

6 videos6 quizzes

In this module you will learn about vertical coordination and its relation to transaction costs and quality. You will also learn about standards, meta-standards and meta-systems. The module ends with examples of food quality standards.

What's included

5 videos5 quizzes

What's included

1 quiz

Instructors

Instructor ratings
4.3 (132 ratings)
Chenguang Li
Technical University of Munich (TUM)
1 Course20,941 learners
Hannes Lang
Technical University of Munich (TUM)
1 Course20,941 learners
Carlo Russo
Technical University of Munich (TUM)
1 Course20,941 learners

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