About this Course

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Learner Career Outcomes

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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Intermediate Level
Approx. 44 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 44 hours to complete
English

Offered by

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Technische Universität München (TUM)

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Module 1: Introduction

2 hours to complete
4 videos (Total 30 min)
4 videos
Challenges and Trends8m
Food Quality7m
The Food Value Chain6m
4 practice exercises
Lesson 1 - Introduction30m
Trend in Agro-Food Value Chain30m
Consumer Requirements30m
Distribution of Value30m
3 hours to complete

Module 2: Quality and Consumers

3 hours to complete
5 videos (Total 44 min)
5 videos
Part 2: Quality and Consumer Value14m
Part 3: Quality and Consumer Value1m
Part 1: Strategies for Value Creation15m
Part 2: Strategies for Value Creation4m
5 practice exercises
Part 1: Quality and Consumer Value30m
Part 2: Quality and Consumer Value30m
Part 3: Quality and Consumer Value30m
Part 1: Strategies for Value Creation30m
Part 2: Strategies for Value Creation30m
Week
2

Week 2

5 hours to complete

Module 3: Market Research

5 hours to complete
7 videos (Total 65 min)
7 videos
Part 2: Introduction to Market Research16m
Data Types and Data Collection15m
Part 1: Data Analysis5m
Part 2: Data Analysis5m
Part 3: Data Analysis4m
Part 4: Data Analysis8m
7 practice exercises
Part 1: Introduction to Market Research30m
Part 2: Introduction to Market Research30m
Data Types and Data Collection30m
Part 1: Data Analysis30m
Part 2: Data Analysis30m
Part 3: Data Analysis30m
Part 4: Data Analysis30m
3 hours to complete

Module 4: Asymmetric Information about Quality

3 hours to complete
5 videos (Total 37 min)
5 videos
Part 2: Asymmetric Information and Market Failures6m
Part 3: Asymmetric Information and Market Failures9m
Part 4: Asymmetric Information and Market Failures11m
Product Attributes and their Classification5m
5 practice exercises
Part 1: Asymmetric Information and Market Failures30m
Part 2: Asymmetric Information and Market Failures30m
Part 3: Asymmetric Information and Market Failures30m
Part 4: Asymmetric Information and Market Failures30m
Product Attributes and their Classification30m
Week
3

Week 3

3 hours to complete

Module 5: Food Labeling

3 hours to complete
4 videos (Total 36 min)
4 videos
Part 2: Solving Market Failures8m
Part 1: Trust and Signaling9m
Part 2: Trust and Signalling9m
4 practice exercises
Part 1: Solving Market Failures30m
Part 2: Solving Market Failures30m
Part 1:Trust and Signaling30m
Part 2: Trust and Signalling30m
2 hours to complete

Module 6: Pricing Strategies and Implications

2 hours to complete
3 videos (Total 24 min)
3 videos
Psychological Pricing8m
Retailer pricing behaviour5m
3 practice exercises
Basic pricing strategies30m
Psychological Pricing30m
Retailer Pricing Behaviour with Implication to Farmers’ Welfare30m
2 hours to complete

Module 7: Consumer Behavior and Brand Personality

2 hours to complete
3 videos (Total 21 min)
3 videos
Consumer characteristics7m
Segmentation, positioning, and brand personality7m
3 practice exercises
Consumer’s purchasing process30m
Consumer characteristics30m
Segmentation, positioning, and brand personality30m
Week
4

Week 4

2 hours to complete

Module 8: Geographical Indicators

2 hours to complete
3 videos (Total 30 min)
3 videos
Part 2: Geographical Indications (GI): concept, relevance and protection8m
GIs and market efficiency15m
3 practice exercises
Part 1: Geographical Indications (GI): concept, relevance and protection30m
Part 2: Geographical Indications (GI): concept, relevance and protection30m
GIs and market efficiency30m
4 hours to complete

Module 9: Innovation and Quality

4 hours to complete
7 videos (Total 50 min)
7 videos
Part 2: Definitions and Types of Innovation6m
Part 1: Models and Diffusion of Innovation4m
Part 2: Models and Diffusion of Innovation7m
Part 3: Models and Diffusion of Innovation5m
Part 1: Drivers and Barriers of Innovation9m
Part 2: Drivers and Barriers of Innovation7m
7 practice exercises
Part 1: Definitions and Types of Innovation30m
Part 2: Definitions and Types of Innovation30m
Part 1: Models and Diffusion of Innovation30m
Part 2: Models and Diffusion of Innovation30m
Part 3: Models and Diffusion of Innovation30m
Part 1: Drivers and Barriers of Innovation30m
Part 2: Drivers and Barriers of Innovation30m

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