This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Ministry of Public Administration of Slovenia
206,036 already enrolled
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4.6
(16,764 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Descriptive Analytics
- Business Intelligence
- Analytics
- Financial Data
- Business Research
- Business Analysis
- People Analytics
- Fraud detection
- Talent Management
- Financial Statement Analysis
- Customer Insights
- Data Analysis
- Human Resources Management and Planning
- Predictive Analytics
- Peer Review
- Business Analytics
- Financial Forecasting
- Data-Driven Decision-Making
- Marketing Analytics
- Financial Analysis
Details to know

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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Descriptive Analytics
Category: Customer Insights
Category: Market Research
Category: Regression Analysis
Category: Marketing Analytics
Category: Analytics
Category: Marketing Strategies
Category: Data Collection
Category: Marketing

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Simulation and Simulation Software
Category: Microsoft Excel
Category: Forecasting
Category: Decision Tree Learning
Category: Risk Analysis
Category: Probability Distribution
Category: Data-Driven Decision-Making
Category: Operational Analysis
Category: Descriptive Analytics
Category: Business Operations
Category: Analytics
Category: Business Analytics
Category: Operations Management
Category: Spreadsheet Software
Category: Predictive Analytics
Category: Process Optimization
Category: Demand Planning

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Predictive Analytics
Category: Talent Management
Category: Organizational Effectiveness
Category: Performance Analysis
Category: Network Analysis
Category: Performance Management
Category: Workforce Planning
Category: Analytics
Category: Collaboration
Category: Data-Driven Decision-Making
Category: Human Resources Management and Planning
Category: Employee Performance Management
Category: Data Analysis
Category: Employee Retention

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Fraud detection
Category: Financial Analysis
Category: Financial Forecasting
Category: Predictive Analytics
Category: Key Performance Indicators (KPIs)
Category: Business Metrics
Category: Financial Data
Category: Analytics
Category: Return On Investment
Category: Accounting
Category: Performance Analysis
Category: Finance
Category: Operational Analysis
Category: Financial Statement Analysis
Category: Business Analytics

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Marketing Analytics
Category: Digital Advertising
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Performance Measurement
Category: Data-Driven Decision-Making
Category: Strategic Thinking
Category: Advertising
Category: Business Planning
Category: Peer Review
Category: Data Analysis
Category: Business Research
Category: Business Intelligence
Category: Business Analysis
Category: Strategic Planning
Category: Business Analytics
Category: Business Strategies
Category: Business Strategy
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