This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Search Engine Optimization (SEO) Specialization

Search Engine Optimization (SEO) Specialization
Become an SEO Expert.
Master search engine optimization tools and strategies


Instructors: Eric Enge
Access provided by Department of State OIG/INV
255,823 already enrolled
from 13,077 reviews of courses in this program
Recommended experience
What you'll learn
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you'll gain
- Analytics
- Branding
- Competitive Analysis
- Content Creation
- Content Development and Management
- Content Marketing
- Content Strategy
- Data Analysis
- Digital Media Strategy
- Forecasting
- Keyword Research
- Persona Development
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Social Media Marketing
- Social Media Strategy
- Target Audience
- Target Market
- Web Analytics and SEO
Details to know

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- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Davis

Specialization - 5 course series

Introduction to Google SEO

Google SEO Fundamentals

Optimizing a Website for Google Search

Advanced Content and Social Tactics to Optimize SEO

Google SEO Capstone Project
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Instructors


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