A strong content strategy is the foundation of long-term success on YouTube. In this course, you’ll learn how to define your niche, create focused content themes, and plan videos that align with your goals and audience needs. Explore frameworks like content calendars, the hub-and-spoke model, and batch production techniques to help you stay consistent and efficient. You’ll also use tools like YouTube Studio, Google Trends, and AI assistants to generate ideas and track performance. By the end, you’ll have a strategic roadmap to guide your channel’s growth and keep your creative process sustainable.
YouTube Strategy: Effective Content
YouTube Strategy: Effective Content
Instructor: Cara Nicole
Access provided by Primary Diagnostics Inc
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Develop strategic plans for impactful YouTube content
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
A strong content strategy is the foundation of long-term success on YouTube. In this lesson, you’ll learn how to define your niche, create focused content themes, and plan videos that align with your goals and audience needs. Explore frameworks like content calendars, the hub-and-spoke model, and batch production techniques to help you stay consistent and efficient. You’ll also use tools like YouTube Studio, Google Trends, and AI assistants to generate ideas and track performance. By the end of this lesson, you’ll have a strategic roadmap to guide your channel’s growth and keep your creative process sustainable.
What's included
1 video3 readings2 assignments
Instructor
15 Courses8,148 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.