By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Building a Business Presence With Facebook Marketing
Instructor: Kathleen Bergner
92,797 already enrolled
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(1,191 reviews)
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What you'll learn
Set up a Facebook Business Page and learn to post content
Promote successful posts to effectively grow your audience and promote your business
Skills you'll practice
Details to know
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Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a business page on Facebook to establish your company on Facebook
Learn how to Navigate your Facebook account including setting up advertisements
Learn how to post content to promote your page
Learn how to boost a post to gain more attention
Learn how to engage with Facebook users
Grow your audience on Facebook
Recommended experience
Familiarity with Facebook, Google slides, and Google docs.
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
1,191 reviews
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Reviewed on Oct 16, 2020
This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!
Reviewed on Jan 14, 2023
Instructor is good. But this course need to update to work with new Facebook layout. Other than that, the lessons providing in this course was valuable for me.
Reviewed on Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
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