How to Use the Business Model Canvas for Strategic Analysis
Determine the 9 building blocks that makes up the business model canvas
Apply the business model canvas to your organization as you use the concepts from the case study
Demonstrate how to innovate and make strategic decisions with the business model canvas
In this 2-hour long project-based course, you will be able to design, analyze, and innovate with the business model canvas as we work you through the 9 building blocks that make up the canvas. You will be able to conceptualize how it all begins with strategy and how having the right strategy determines how you approach each of the blocks. We will use a spreadsheet to sketch and analyze the business model canvas, and innovatively fill up each of the blocks. We will work you through the process with our social venture to conduct the analysis, as that would empower you to apply the concepts to analyze any organization. This project is for entrepreneurs and innovators who want to have a holistic understanding of how to analyze their venture and create a strategy that puts all factors into consideration. Also, for intrapreneurs who are interested in creating a venture out of an existing business, or analyzing their current business. All you need to have is a business idea you want to implement, and we will work you through the model step-by-step. At the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Explain the relationship between Business Model Canvas and strategy
Determine your customer segment
Create value proposition for your customers
Create channels to reach your customers
Create your customer relationships
Create revenue streams for your venture
Determine the key resources of your venture
Determine the activities you need to engage in
Create partnerships for your venture
Determine the costs structure for your venture
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
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