How to Use the Business Model Canvas for Strategic Analysis

Offered By
Coursera Project Network
In this Guided Project, you will:

Determine the 9 building blocks that makes up the business model canvas

Apply the business model canvas to your organization as you use the concepts from the case study

Demonstrate how to innovate and make strategic decisions with the business model canvas

Clock2 Hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will be able to design, analyze, and innovate with the business model canvas as we work you through the 9 building blocks that make up the canvas. You will be able to conceptualize how it all begins with strategy and how having the right strategy determines how you approach each of the blocks. We will use a spreadsheet to sketch and analyze the business model canvas, and innovatively fill up each of the blocks. We will work you through the process with our social venture to conduct the analysis, as that would empower you to apply the concepts to analyze any organization. This project is for entrepreneurs and innovators who want to have a holistic understanding of how to analyze their venture and create a strategy that puts all factors into consideration. Also, for intrapreneurs who are interested in creating a venture out of an existing business, or analyzing their current business. All you need to have is a business idea you want to implement, and we will work you through the model step-by-step. At the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.

Skills you will develop

strategyManagementEntrepreneurshipInnovationLeadership

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Explain the relationship between Business Model Canvas and strategy

  2. Determine your customer segment

  3. Create value proposition for your customers

  4. Create channels to reach your customers

  5. Create your customer relationships

  6. Create revenue streams for your venture

  7. Determine the key resources of your venture

  8. Determine the activities you need to engage in

  9. Create partnerships for your venture

  10. Determine the costs structure for your venture

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.