Use Mailchimp to Build an E-mail Marketing Campaign

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In this Guided Project, you will:

Use features in Mailchimp.

Use design tools to create an email marketing campaign.

Prepare an email marketing campaign for distribution.

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.

Skills you will develop

DesignDigital MarketingMarketingEmailBusiness

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction to Mailchimp and create a Mailchimp account.

  2. Tour Mailchimp and set your audience.

  3. Create an email campaign.

  4. Design and edit your email campaign.

  5. Finish your email campaign design.

  6. Send your email campaign.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.