Use Mailchimp to Build an E-mail Marketing Campaign

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In this Free Guided Project, you will:

Use features in Mailchimp.

Use design tools to create an email marketing campaign.

Prepare an email marketing campaign for distribution.

Showcase this hands-on experience in an interview

2 hours
Beginner-friendly
No download needed
Split-screen video
English
Desktop only

By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.

Requirements

Foundational knowledge of digital marketing.

Skills you will develop

  • Design

  • Digital Marketing

  • Marketing

  • Email

  • Business

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction to Mailchimp and create a Mailchimp account.

  2. Tour Mailchimp and set your audience.

  3. Create an email campaign.

  4. Design and edit your email campaign.

  5. Finish your email campaign design.

  6. Send your email campaign.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.