Product and Service Development: Empathy Mapping with Miro

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Coursera Project Network
In this Guided Project, you will:

Create a customer Empathy Map by utilizing the Miro platform

Define and apply refinement to the Empathy Map in a hands-on scenario

Examine opportunities and next strategic steps

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.

Skills you will develop

customer segmentation analysisProduct DevelopmentMarketingAgile ManagementBusiness Strategy

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate the customer persona, and define Think

  3. Define See, Hear from the persona's data

  4. Define Does, Pains, and Gains

  5. Tips for next phase of development

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.