Product and Service Development: Empathy Mapping with Miro

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In this Free Guided Project, you will:

Create a customer Empathy Map by utilizing the Miro platform

Define and apply refinement to the Empathy Map in a hands-on scenario

Examine opportunities and next strategic steps

Showcase this hands-on experience in an interview

2 hours
Beginner-friendly
No download needed
Split-screen video
English
Desktop only

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.

Skills you will develop

  • customer segmentation analysis

  • Product Development

  • Marketing

  • Agile Management

  • Business Strategy

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate the customer persona, and define Think

  3. Define See, Hear from the persona's data

  4. Define Does, Pains, and Gains

  5. Tips for next phase of development

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Reviews

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.