How to Set up Facebook Pixel

Offered By
Coursera Project Network
In this Guided Project, you will:

Analyze Facebook’s Business Tools Terms in relation to Facebook Pixel.

Add Facebook Pixel to your Facebook business page using Facebook Business Suite.

Understand what is needed to set up your Facebook Pixel account.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

Facebook Pixel allows you to connect your website or landing page to your Facebook account. You can take specific pages or actions that people take on your page to create new ads for those people. You can also optimize your ads for conversions based on the settings you provide. In this project you will set up your Facebook Pixel account and learn about the benefits.

Skills you will develop

  • Get Conversions
  • Customer Tracking
  • Customer Satisfaction
  • Optimize Advertising
  • Facebook Business Suite

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand what is needed to set up your Facebook Pixel account.

  2. Evaluate the benefits and what can be seen as detriments to Facebook Pixel.

  3. Analyze Facebook’s Business Tools Terms in relation to Facebook Pixel.

  4. Add Facebook Pixel to your Facebook business page using Facebook Business Suite.

  5. Add Facebook Pixel to your Facebook Business page using Facebook Business Manager.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.