Getting Started with Facebook Pixel

Offered By
Coursera Project Network
In this Guided Project, you will:

Explore Facebook Pixel and its application in social media Ad Retargeting

Create Facebook Pixel & integrate it using manual & partner integrations

Create custom audience & Facebook ads using Facebook Pixel

Clock1 hour
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1 hour long project, you will create a Facebook Pixel, learn various integration methods, create a custom audience using Facebook Pixel and then learn about creating Facebook ads using the Facebook Pixel. You will also learn about the application of Pixel in Facebook marketing, especially in Retargeting. We will explore manual & partner integrations in detail. I will also show you a demo on how to integrate Pixel with Wix. In the final tasks, we will create a custom audience & Facebook ads using Pixel. In this project, you will learn everything you need to know in order to get started with Facebook Pixel. By the end of this project, you will be confident in working with Facebook Pixel.

Skills you will develop

  • custom audience
  • Facebook Pixel
  • lookalike audience
  • wix-pixel integration
  • fb ads

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Project Overview

  2. Understanding Facebook Pixel

  3. Creating & Integrating Facebook Pixel

  4. Creating Custom Audience & Ads for Pixel

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.