- Strategic Planning
- Expense Control
- Leadership Style
- Training And Development
- Setting Objectives
- Manage Expense Control
- Analyze Financial Statements
- Create a Forecast
- Identify Capital Resources
- Effective Use of Labor
Introduction to Business Specialization
Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
What you will learn
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
Apply the key fundamentals of leadership to developing a superior team.
Skills you will gain
About this Specialization
Applied Learning Project
Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 3 Courses in this Specialization
Fundamentals of Finance
Introduction to Digital Marketing
Frequently Asked Questions
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