Data Mining Specialization

Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for pattern-based classification and some interesting applications of pattern discovery. This course provides you the opportunity to learn skills and content to practice and engage in scalable pattern discovery methods on massive transactional data, discuss pattern evaluation measures, and study methods for mining diverse kinds of patterns, sequential patterns, and sub-graph patterns.

Recent years have seen a dramatic growth of natural language text data, including web pages, news articles, scientific literature, emails, enterprise documents, and social media such as blog articles, forum posts, product reviews, and tweets. Text data are unique in that they are usually generated directly by humans rather than a computer system or sensors, and are thus especially valuable for discovering knowledge about people’s opinions and preferences, in addition to many other kinds of knowledge that we encode in text. This course will cover search engine technologies, which play an important role in any data mining applications involving text data for two reasons. First, while the raw data may be large for any particular problem, it is often a relatively small subset of the data that are relevant, and a search engine is an essential tool for quickly discovering a small subset of relevant text data in a large text collection. Second, search engines are needed to help analysts interpret any patterns discovered in the data by allowing them to examine the relevant original text data to make sense of any discovered pattern. You will learn the basic concepts, principles, and the major techniques in text retrieval, which is the underlying science of search engines.

This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, with an emphasis on statistical approaches that can be generally applied to arbitrary text data in any natural language with no or minimum human effort. Detailed analysis of text data requires understanding of natural language text, which is known to be a difficult task for computers. However, a number of statistical approaches have been shown to work well for the "shallow" but robust analysis of text data for pattern finding and knowledge discovery. You will learn the basic concepts, principles, and major algorithms in text mining and their potential applications.

Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery. This course provides you the opportunity to learn skills and content to practice and engage in scalable pattern discovery methods on massive transactional data, discuss pattern evaluation measures, and study methods for mining diverse kinds of patterns, sequential patterns, and sub-graph patterns.