IE Business School
Estrategia de marketing Specialization
IE Business School

Estrategia de marketing Specialization

Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.

Ramon Diaz-Bernardo
Maria Teresa Aranzabal
Shameek Sinha

Instructors: Ramon Diaz-Bernardo

8,438 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(440 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in Spanish

Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(440 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 5 course series

What you'll learn

Skills you'll gain

Category: Survey Research
Category: Consumer Behaviour
Category: Market Data
Category: Marketing

What you'll learn

Fundamentos del marketing mix

Course 38 hours4.7 (286 ratings)

What you'll learn

El plan de marketing

Course 48 hours4.7 (149 ratings)

What you'll learn

Proyecto capstone estrategia de marketing

Course 526 hours4.9 (19 ratings)

What you'll learn

Instructors

Ramon Diaz-Bernardo
IE Business School
10 Courses50,401 learners
Maria Teresa Aranzabal
IE Business School
6 Courses88,617 learners

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