This Specialization equips sales professionals, entrepreneurs, and growth-focused professionals with the skills needed to succeed in a digital-first sales environment. Across three courses, learners move from foundational social selling principles to advanced engagement, conversion, and automation strategies, learning how to build trust, personalize outreach, and convert social interactions into qualified opportunities across platforms such as LinkedIn, Instagram, Facebook, and emerging channels. The program emphasizes culturally responsive selling for U.S., India, and Spanish-speaking markets, blending proven sales science with practical workflows, analytics, and AI-assisted techniques that can be applied immediately in B2B and B2C contexts.
Applied Learning Project
Learners complete applied projects that simulate real-world social selling scenarios, including AI-assisted dialogue practice, role-play conversations, and open-ended prospecting and objection-handling exercises. These projects require learners to design outreach strategies, respond to buyer signals, and refine messaging using analytics and feedback, mirroring the authentic challenges of building trust and advancing deals through digital conversations.
