- Keyword Research
- Campaign Management
- Search Engine Marketing
- Advertising Campaigns
- Return On Investment
- Pay Per Click Advertising
- Digital Marketing
- Marketing
- Target Audience
- Online Advertising
- Google Ads
- Digital Advertising
Google Ads for Beginners
Completed by José Luis Cabrera Portillo
November 5, 2020
2 hours (approximately)
José Luis Cabrera Portillo's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
