Google Inc. is one of the key success stories of the Internet era. The company has expanded beyond its original search business through innovation and acquisition to touch the lives of nearly every person who lives life online. For example, Americans spend more than 3,400 hours per year using consumer media, the field where Google’s impact is most profound, and citizens around the world must understand what the company has wrought not only to control their offline and online environments, but also to interact and engage successfully with anyone in our professional and personal lives.
Enrollees in this course learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach them and affect their behavior. They learn how to adopt strategies that put them on an even footing with these entities in achieving their own communications goals. They
Week 1: The Age of Google
First and foremost, students should enjoy reading! They should also be curious about the companies, including but not limited to Google, whose products and services have come to define the Internet. Finally, students should also be willing to examine their own habits and behaviors in new contexts and be open to new ideas and opinions.
The key ideas in this course have been gleaned from the following books,
among others, and you are strongly encouraged to borrow or purchase them. They are fun to read and endlessly fascinating, containing both strong reporting and strong opinions. Use any format you prefer, digital or analog. These links are to print versions, from which you can easily navigate to the e-book versions if you prefer.
Yes. Students who successfully complete the class will receive a Statement of Accomplishment signed by the instructor.
You need an Internet connection; access to the texts and other course materials; and the time to read, write, discuss, and enjoy some some of the best writing, reporting, and opinion on Google and the other companies that are shaping media and culture today.
Among other things, you'll learn a new definition for the concept of "privacy"; the difference between the "best answer" and the "right answer"; and perhaps what it feels like to be "Googlized."