Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Take the first steps to creating a successful company.
This introductory course is designed for those interested in learning about innovative idea generation and new venture creation, and does not require a background in business or any specific area. A desire to build your knowledge and capabilities are the only requirements for entry.
Recommended readings are detailed within the course syllabus.
The class will consist of a series of video lectures each week. An end of week assignment is available each week to apply and reinforce learnings from the week.
What is the coolest thing I'll learn if I take this class?
You’ll learn how to identify new venture opportunities and take the first steps to launching an innovative company.
Can I really do this course if I don’t know anything about business?
Yes! We expect this course to be taken by people completely new to our topics, and have designed the content in that way.
What about timing?
Can I take this self-paced?
Yes, to an extent. Within any week of the course, you can view the recorded video lectures and online material whenever you have time available, regardless of your time zone. We will, however, connect the class on a common weekly schedule with regular due dates for all assessments. In our experience, this also assists students in managing the overall workload and successfully completing the course (rather than cramming at the end of the course). We expect that you will be committed to the course each week as you would for any other college class.
What can I earn for completing this class?
You can earn a Verified Certificate with a risk-free, no obligation Signature Track trial. Payment for Signature Track can be delayed until the week before the course ends, so you’ll be more certain that you’ll earn your Verified Certificate.
If you choose not to verify your work, you can still participate in the complete course. However, this course will not offer a Statement of Accomplishment. Your final grade will be noted on your course records page.