Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of California, Davis
Skills you'll gain: Javascript, HTML and CSS, Scripting, Web Design and Development, Event-Driven Programming, Programming Principles, Responsive Web Design, Integrated Development Environments, Debugging, Data Validation
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Supervised Learning, Bayesian Network, Artificial Neural Networks, Predictive Analytics, Machine Learning Methods, Statistical Modeling, Predictive Modeling, Statistical Machine Learning, Probability & Statistics, Bayesian Statistics, Deep Learning, Tensorflow, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Statistical Methods, Artificial Intelligence, Regression Analysis, Statistical Inference
Intermediate · Specialization · 3 - 6 Months
University of Maryland, College Park
Skills you'll gain: Marketing, Marketing Strategies, Strategic Marketing, Marketing Operations, Marketing Effectiveness, MarTech, AI Personalization, Large Language Modeling, Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Advertising, Text Mining, Data Ethics, Brand Management, Responsible AI, Customer experience improvement, Customer Analysis, Information Privacy
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Data Store, Scalability, Database Management, Query Languages, Distributed Computing, Cloud Applications, Text Mining, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: MongoDB, Redis, NoSQL, Database Management Systems, Database Systems, Operational Databases, Databases, Data Store, Amazon DynamoDB, Relational Databases, Database Design, Apache Kafka, Database Management, SQL, Distributed Computing, Databricks, Big Data, Data Architecture, Data Modeling, Cloud Computing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: LangChain, LLM Application, LangGraph, Large Language Modeling, Generative AI, Generative Model Architectures, Cloud-Based Integration, CI/CD, Cloud API, Data Integration, Artificial Intelligence, Containerization, Restful API, Open Source Technology, MLOps (Machine Learning Operations), Cloud Development, Continuous Integration, Amazon Web Services, Docker (Software), Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Amazon Web Services, AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Elastic Compute Cloud, Amazon CloudWatch, Amazon S3, Cloud Computing, AWS CloudFormation, Relational Databases, Public Cloud, Cloud Computing Architecture, Amazon DynamoDB, Application Deployment, Database Management Systems, Database Architecture and Administration, Virtual Local Area Network (VLAN), Network Security, Network Architecture, Cloud Infrastructure, Cloud Storage
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Linear Algebra, Applied Machine Learning, Unsupervised Learning, Regression Analysis, Statistical Methods, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Harvard Business Review
Skills you'll gain: Generative AI, Prompt Engineering, Responsible AI, Data-Driven Decision-Making, Digital Transformation, Artificial Intelligence, Data Analysis, Innovation, Technical Management, Technology Strategies, Culture Transformation, Leadership, Team Motivation
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, Data Processing, Distributed Computing, Performance Tuning, Scalability, Data Storage, Python Programming
Mixed · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Classification And Regression Tree (CART), Applied Machine Learning, Supervised Learning, Predictive Modeling, Text Mining, Machine Learning Algorithms, Feature Engineering, Data Cleansing, Scalability, Risking, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms
Mixed · Course · 1 - 3 Months