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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tally Education and Distribution Services Private Limited

    Principles of Accounts Payable and Receivable Management

    Skills you'll gain: Accounts Payable and Receivable, Accounting Software, Bookkeeping, Budgeting, Inventory Management System, Order Management, Accounting, Inventory Control, Cost Management, Financial Reporting, Sales Support, Profit and Loss (P&L) Management, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Cloud Computing: Infrastructure and Platforms

    Skills you'll gain: Virtualization, Cloud-Native Computing, Network Security, Cloud Computing, Amazon Web Services, Infrastructure as Code (IaC), Cloud Computing Architecture, Virtual Machines, Network Troubleshooting, Cloud Storage, Hyper-V, Software-Defined Networking, Cloud Infrastructure, VMware ESX Servers, Network Monitoring, Threat Modeling, TCP/IP, Data Centers, Data Storage, Cloud Security

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Google Cloud Learning Path

    Skills you'll gain: Google Gemini, Google Cloud Platform, Kubernetes, Generative AI, Big Data, Software Development Life Cycle, Cloud Computing, Cloud Security, Development Testing, Application Deployment, Marketing Analytics, DevOps, Application Lifecycle Management, Application Development, Network Planning And Design, Data Analysis, Software Development Tools, Vulnerability Assessments, Security Controls, Security Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Data Management

    Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Detect and Mitigate Ethical Risks

    Skills you'll gain: Data Ethics, Responsible AI, Accountability, Risk Management, Risk Analysis, Information Privacy, Risk Mitigation, Safety and Security, Business Ethics, Artificial Intelligence, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build social awareness content for Facebook with Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Photo/Video Production and Technology, Graphic Design, Social Media, Social Media Marketing, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Principles of Accounts Payable and Receivable Management : Tally Education and Distribution Services Private Limited
  • Créer une présentation de marché cible avec Canva: Coursera
  • Market Research and Competitive Analysis: Microsoft
  • Generative AI for Sales: Coursera
  • Cloud Computing: Infrastructure and Platforms: Illinois Tech
  • Get Started with Facebook Messenger for a Business : Coursera
  • Gemini for Google Cloud Learning Path: Google Cloud
  • Descubre diferentes formatos de anuncios en Facebook: Coursera
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • Introduction to Data Management: Meta

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