Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Tally Education and Distribution Services Private Limited
Skills you'll gain: Accounts Payable and Receivable, Accounting Software, Bookkeeping, Budgeting, Inventory Management System, Order Management, Accounting, Inventory Control, Cost Management, Financial Reporting, Sales Support, Profit and Loss (P&L) Management, Financial Accounting
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Virtualization, Cloud-Native Computing, Network Security, Cloud Computing, Amazon Web Services, Infrastructure as Code (IaC), Cloud Computing Architecture, Virtual Machines, Network Troubleshooting, Cloud Storage, Hyper-V, Software-Defined Networking, Cloud Infrastructure, VMware ESX Servers, Network Monitoring, Threat Modeling, TCP/IP, Data Centers, Data Storage, Cloud Security
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Kubernetes, Generative AI, Big Data, Software Development Life Cycle, Cloud Computing, Cloud Security, Development Testing, Application Deployment, Marketing Analytics, DevOps, Application Lifecycle Management, Application Development, Network Planning And Design, Data Analysis, Software Development Tools, Vulnerability Assessments, Security Controls, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning
Beginner · Course · 1 - 4 Weeks
CertNexus
Skills you'll gain: Data Ethics, Responsible AI, Accountability, Risk Management, Risk Analysis, Information Privacy, Risk Mitigation, Safety and Security, Business Ethics, Artificial Intelligence, Machine Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Photo/Video Production and Technology, Graphic Design, Social Media, Social Media Marketing, Content Creation
Beginner · Guided Project · Less Than 2 Hours