Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Alberta
Skills you'll gain: Reinforcement Learning, Deep Learning, Feature Engineering, Machine Learning, Supervised Learning, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Consumer Behaviour, Market Research, Marketing Analytics, Marketing Psychology, Strategic Marketing, Marketing, Market Analysis, Data-Driven Decision-Making, Behavioral Economics, Customer Insights, Business-To-Consumer, Technology Strategies, B2B Sales, Product Lifecycle Management, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing
Beginner · Course · 1 - 3 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Materials science, Analytical Testing, Engineering, Scientific, and Technical Instruments, Semiconductors, Failure Analysis, Laboratory Equipment, Physics, Image Analysis, Mathematical Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Project Management, Project Management Institute (PMI) Methodology, Agile Project Management, Milestones (Project Management), Project Schedules, Stakeholder Management, Project Documentation, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Business Writing, Branding, Graphic Design, Digital Design, Design Software, Competitive Analysis, Design Elements And Principles, Ideation, Photo Editing, Prompt Engineering Tools, Image Quality
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Business Communication, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis
Beginner · Course · 1 - 4 Weeks