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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Prediction and Control with Function Approximation

    Skills you'll gain: Reinforcement Learning, Deep Learning, Feature Engineering, Machine Learning, Supervised Learning, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    844 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    507 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Consumer Behaviour, Market Research, Marketing Analytics, Marketing Psychology, Strategic Marketing, Marketing, Market Analysis, Data-Driven Decision-Making, Behavioral Economics, Customer Insights, Business-To-Consumer, Technology Strategies, B2B Sales, Product Lifecycle Management, Digital Marketing

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI Architecture in Python

    Skills you'll gain: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Transmission electron microscopy for materials science

    Skills you'll gain: Materials science, Analytical Testing, Engineering, Scientific, and Technical Instruments, Semiconductors, Failure Analysis, Laboratory Equipment, Physics, Image Analysis, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    122 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep: Project Management Principles

    Skills you'll gain: Project Management, Project Management Institute (PMI) Methodology, Agile Project Management, Milestones (Project Management), Project Schedules, Stakeholder Management, Project Documentation, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Design Essentials

    Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Business Writing, Branding, Graphic Design, Digital Design, Design Software, Competitive Analysis, Design Elements And Principles, Ideation, Photo Editing, Prompt Engineering Tools, Image Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Business Communication, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Prediction and Control with Function Approximation: University of Alberta
  • Estrategia Empresarial: Universidad Austral
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Journalism, the future, and you!: Michigan State University
  • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
  • Transmission electron microscopy for materials science: École Polytechnique Fédérale de Lausanne
  • Using GenAI for Tailored Customer Emails: Coursera
  • PMP Exam Prep: Project Management Principles : University of Maryland, College Park
  • Canva Design Essentials: Skillshare
  • Global Business Communication: Starweaver

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